Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Excluded
Insights and Opportunities
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- Save the planet
- Bring on the champions
- Expand your wardrobe
- Demonstrate the advantage of better spectacle lenses
- Get rid of the negatives
- Convergent technologies
Fast Forward Trends
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- Trend 1: No Middleman
- What's it about?
- Market touchpoints/implications
- Trend 2: New Age Wellness
- What's it about?
- Market touchpoints/implications
- Trend 3: Authenticity
- What’s it about?
- Market touchpoints/implications
Market in Brief
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- Market size and spend
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- Figure 1: Market segmentation, 2007
- Who needs eyewear?
- Product development in contact lenses
- Spectacle frame suppliers focus on style
- Custom made lenses
- The future
Internal Market Environment
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- Key points
- Stable wearer base
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- Figure 2: Trends in wearing glasses and/or contact lenses, 2001-07
- Significant scope to grow contact lenses
- Image is all
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- Figure 3: Adults who have glasses and/or contact lenses, by attitudes towards appearance, 2007
- Fashion drives demand
- Faster pace of change
- Celebrity endorsement
- Legislative issues
- The discount cycle
- Leisure activities
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- Figure 4: Leisure activities that may affect the need to wear glasses or contact lenses, 2003-07
- Square eyes
- Getting moving
- Smoke in your eyes
- Army to get free laser
Broader Market Environment
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- Key points
- Changing age structure favours the market
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- Figure 5: Structure of the UK population, by age, 2003-13
- Youthful slant to contact lenses
- Children will trade up
- Identifying targets to work on
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- Figure 6: Labour market trends, 2001-06
- The UK is growing more affluent
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- Figure 7: Forecast adult population trends, by socio-economic group, 2003-13
- Drivers’ vision
Competitive Context
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- Key points
- Laser correction
- A growing market
- Ready readers
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- Figure 8: Type of vision correction worn by age, 2007
- Lack of desire for glasses
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- Figure 9: UK: Consumer spending on selected major goods categories, 2003-08
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Product claim trends
- Individually designed varifocals
- Contact lenses that shape your eyes while you sleep
- Innovations in the contact lens market include:
- Manufacturers and brands
- Customisation
- Celebrity endorsement to raise awareness
Market Size and Forecast
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- Key points
- The UK optical goods market
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- Figure 10: UK market for optical goods* and services, at current and constant 2008 prices, 2008-13
- Market to reach £3 billion
- Goods and services sales
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- Figure 11: UK retail sales, by product and service, 2003-13
- Contact lenses continue to outperform
- Eye exams
- Factors used in the forecast
- The future
Segment Performance
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- Key points
- Specs rule
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- Figure 12: Segmentation of the optical goods market, by value, 2008
- Spectacles
- Steady growth
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- Figure 13: Spectacles, market value, 2003-08
- Increasing fashion and brand appeal
- The discounting cycle
- Lens development assisting the market
- Lens type
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- Figure 14: Spectacle lenses, volume share by main type of lens, 2007
- 2-for-1 legacy
- NHS entitlements
- Outlook for spectacles
- Contact lenses
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- Figure 15: Contact lenses, market value, 2003-08
- Market on the up
- Demand for contact lenses increasing
- Dailies dominate but are weakening
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- Figure 16: Sales of contact lenses by main type, 2003, 2005 and 2007
- Disposable dents solutions
- Outlook for contact lenses
- Solutions
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- Figure 17: UK sales of contact lens solutions, 2003-08
- Contact lens solutions in decline
- Eyecare
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- Figure 18: The UK market for eyecare products, at current and constant 2003 prices, 2003-08
- New product development boosts eyecare
- Eye examinations
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- Figure 19: Eye tests, market value, 2002-07
- The impact of free eye examinations
- Adding value to the eye test
Market Share
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- Key points
- Spectacle frame shares
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- Figure 20: Share of spectacle frame sales value, by supplier, 2007
- Brand shares
- Contact lenses
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- Figure 21: Manufacturer shares of contact lenses by value and volume, 2006 and 2007
- Solutions
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- Figure 22: Brand shares of contact lens solutions, 2006 and 2007
- Spectacle lenses
Companies and Products
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- Key points
- Spectacle frames
- Luxottica
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- Figure 23: Luxottica brands portfolio, 2008
- Safilo Group
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- Figure 24: Safilo Brands, 2008
- Marchon
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- Figure 25: Marchon brands, 2008
- De Rigo
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- Figure 26: De Rigo brands 2008
- Other spectacle suppliers
- Lens suppliers
- BBGR
- Essilor
- Nikon Optical UK
- Norville Lens Supplies
- Rodenstock
- Seiko Optical UK (Pentax)
- Signet Armorlite (Kodak)
- Sola (Zeiss)
- Contact lens suppliers
- Johnson & Johnson
- Ciba Vision
- Sauflon
- Bausch & Lomb
- Coopervision
Brand Communication and Promotion
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- Key points
- Ad spending climbs
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- Figure 27: Main monitored media advertising spend on prescription frames/contact lenses, 2003-07
- Adspend by advertiser
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- Figure 28: Main monitored media advertising spend on prescription frames/contact lenses, by advertiser, 2003-07
- Contact lens brands raise their profile
- Advertising strategy
- Brand awareness prompting visits to opticians
- Marketing themes
- A humorous approach
- Fashion/range of frames
- Eye health and tests
- Targeting by age (eg over-45s, over-60s)
Channels to Market
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- Key points
- Retailers share
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- Figure 29: Retailer value shares of optical market, 2007
- Figure 30: Retailer value shares of optical market, 2007
- Specsavers dominates
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- Figure 31: Retailer value share of optical goods, 2002-07
- Boots falls back
- On the rise
- Medium groups concentrating
- Supermarkets gaining
- Independents differentiating
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- Figure 32: Positioning, ownership, weaknesses and future for major opticians chains, 2007
The Consumer – Vision Correction
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- Key points
- Type of vision correction
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- Figure 33: Use of vision correction aids, November 2007
- Spectacles dominate
- Near and far
- Eyesight changes with age
- Contact lens young following
- Costly contacts
- Many niche opportunities
The Consumer – Attitudes
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- Key points
- Attitudes towards eyesight
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- Figure 34: Attitudes towards eyesight, November 2007
- Eyewear users have more awareness of health issues
- Improve communications
- Laser shows growth potential
- Lingering dislike of specs?
- Contacts confidence
- Low uptake of corporate eye examinations
- Waitrose shoppers health aware
- Type of vision correction affects attitudes
- Eye test appeal to young and old
- Age 55+ value customers
- Attitudes towards contact lenses and glasses
- Loyalty to opticians
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- Figure 35: Attitudes towards contact lenses and glasses, November 2007
- Frame ranges improving
- Contact lens wearers could be seduced by better frame styles
- Older attitudes
- Spares in the drawer?
- Do not keep an old pair as a reserve!
- Contact lenses well regarded
- Little shopping around
- Young opportunities
The Consumer – Further Analysis
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- Key points
- Consumer target groups
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- Figure 36: Consumer typologies, November 2007
- Functional Rarities (45%)
- Regular Shop Disloyals (26%)
- Image Conscious (18%)
- Spec-tacular (11%)
Appendix
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- Advertising data
- Abbreviations
Appendix: Vision Correction – Detailed Consumer Demographics
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- Figure 37: Variations of optical goods worn, by demographic sub-groups, November 2007
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- Figure 38: Use of vision correction aids, by demographic sub-groups, November 2007
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Appendix: Consumer Attitudes – Detailed Consumer Demographics
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- Figure 39: Attitudes towards eyesight, by demographic sub-groups, November 2007
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- Figure 40: Attitudes towards eyesight, by demographic sub-groups, November 2007
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- Figure 41: Attitudes towards contact lenses and glasses, by demographic sub-groups, November 2007
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- Figure 42: Attitudes towards contact lenses and glasses, by demographic sub-groups, November 2007
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- Figure 43: Variations of optical goods worn, by attitudes towards optical goods and typologies of these attitudes, October 2007
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- Figure 44: Variations of optical goods worn, by general attitudes eyecare, October 2007
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Appendix: Further Analysis – Detailed Consumer Demographics
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- Figure 45: Optical goods consumer typologies, by demographics, October 2007
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- Figure 46: Optical goods consumer typologies, by time eyes were tested, October 2007
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- Figure 47: Optical goods consumer typologies, by optical goods worn, October 2007
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- Figure 48: Optical goods consumer typologies, by general attitudes towards eyecare, October 2007
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