Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Energy efficiency
- Flexible memberships
- Care in the community
Market in Brief
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- Market may have reached plateau
- Twin pressures
- Energy becoming major cost pressure
- Collapsing infrastructure
- Olympics cause mixed response
- Economy looks shaky
- Positive trends abound
- Consumer trends
Fast Forward Trends
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- Trend 1: Starter Marriages?
- What’s it about?
- Observations
- What next?
- Trend 2: Street Games
- What’s it about?
- Observations
- What next?
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Energy costs still rising but worst is over
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- Figure 1: UK fuel price index (real prices) for the industrial sector, 1980-2006
- VAT problems arise
- Trend towards health and fitness
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- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Participation on the rise
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- Figure 3: Sports/activities played or taken part in regularly, 2003-07
- PPPs key for leisure centres…
- …but PFIs drying up?
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- Figure 4: PFI equity holders and projects, November 2007
- BSF offers hope
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- Figure 5: BSF funding first three years, 2005-08
- Competing with the private sector
- Lottery funding
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- Figure 6: Lottery funding for sport since 1995, March 2008
- Olympics take priority
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- Figure 7: Sources of funding for London 2012 Olympics, March 2008
- Ageing stock of buildings
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- Figure 8: Leisure centre provision and population growth, October 2001-March 2007
- The 2012 London Olympics
Broader Market Environment
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- Key points
- Long-term economic growth falters
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- Figure 9: Trends in personal disposable income and consumer expenditure, 2003-13
- Demographic trends present a mixed outlook
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- Figure 10: Trends in the age structure of the UK population, by gender, 2003-13
- Getting C2DEs active could be the key
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- Figure 11: Forecast adult population trends, by socio-economic group, 2003-13
- Obesity levels growing
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- Figure 12: Trends in Body Mass Index of adults in England by gender, 2003-06
- Government takes the lead
- A depressing statistic?
Competitive Context
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- Key points
- The battle with the private sector
- Crucial critical mass
- Financial advantages
- Perceptions still a problem
- Competition for the leisure pound
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- Figure 13: Consumer expenditure on selected leisure goods and activities, 2002-07
- Health and fitness memberships low on the list of priorities
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- Figure 14: Expenditure priorities, 2007 and 2008
Strengths and Weaknesses in the Market
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- Strengths
- The 2012 Olympics
- The anti-obesity drive
- Ancillary revenues on the rise
- Weaknesses
- Crumbling building stock
- Funding drying up
- Concerns over the economy
Who’s Innovating?
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- Greenwich Leisure focuses on energy efficiency
- Parkwood has eye on the Olympics
- Council to provide sport for free
- Cannons snapped up by hospital group
Market Size and Forecast
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- Key points
- A market that has reached maturity?
- Centre numbers in decline
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- Figure 15: UK local authority-owned leisure centres and swimming pools, by type of site, 2001-07
- Market growth cooling
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- Figure 16: UK market for leisure centres and swimming pools, 2003-13
- Back to form in 2009
- Olympic flame lighting the way to a bright future?
- Factors used in the forecast
Segment Performance
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- Key points
- Ancillary offerings continue to improve
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- Figure 17: UK market for leisure centres and swimming pools by broad revenue source, 2003-08
- Participation trends look positive, but rising costs take their toll
- Health and beauty treatments and café culture driving ancillary revenues
Market Share
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- Key points
- Trust-managed centres becoming more common
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- Figure 18: Management of public sports centres, by type of management, 2006-07
- DCL still the leading private operator
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- Figure 19: Market share of leading private operators of local authority leisure centres and swimming pools, 2007
Companies and Products
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- Private operators
- DC Leisure
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- Figure 20: Key financial data for DCL (Holdings) Ltd, 2006/07
- PFI expansion
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- Figure 21: DC Leisure, clients and sites, 2007
- Serco Leisure
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- Figure 22: Serco Leisure Ltd, clients and site numbers, 2007
- Parkwood Leisure
- Organic growth in 2007
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- Figure 23: Parkwood Leisure Ltd, leisure centre and swimming pool clients and site numbers, July 2007
- Leisure Connection
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- Figure 24: Key financial data for Leisure Connection, 2007
- Long-term PFI contracts form the base
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- Figure 25: Leisure Connection, clients and sites, 2007
- Sports and Leisure Management Ltd
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- Figure 26: Sports and Leisure Management Ltd, clients and site numbers, 2007
- Cannons Leisure Management
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- Figure 27: Cannons Health and Fitness, clients and site numbers, 2007
- Non Profit Distributing Organisations (NPDOs)
- Greenwich Leisure Ltd
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- Figure 28: Greenwich Leisure Ltd, clients and site numbers, 2007
- Edinburgh Leisure Ltd
- Aquaterra Leisure
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- Figure 29: Key financial data for Aquaterra to 31st March 2006
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- Figure 30: Aquaterra Leisure, clients and site numbers, 2007
- Wycombe Leisure Ltd
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- Figure 31: Wycombe Leisure, clients and site numbers, 2007
Consumer Usage of Public Leisure Centres and Swimming Pools
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- Key points
- Drifting away?
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- Figure 32: Use of public leisure centres, January 2008
- Polarity of threats
- Competition from the private sector
- Competition from apathy
The Users and the Drifters
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- Key points
- Regular users
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- Figure 33: Weekly use of public leisure centres, by selected demographic sub-group, January 2008
- Infrequent users
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- Figure 34: Users of lesiure centres on a basis of less than once a month in the last 2 months, by selected demographic sub-group, January 2008
- Increasing family usage
- Non-users and lapsed users
- Non-users
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- Figure 35: Non-users of public leisure centres, by selected demographic sub-group, January 2008
- Lapsed users
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- Figure 36: Lapsed users of public leisure centres, by selected demographic sub-group, January 2008
- Older generation rekindling their interest?
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- Figure 37: Those who do some form of sport or exercise at least once a week, by age, 2002 and 2007
Assessing Consumer Attitudes Towards Public Leisure Centres and Swimming Pools
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- Key points
- Staying afloat
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- Figure 38: Attitudes towards public leisure centres, January 2008
- All about the swimming
- Pay as you go
- Low level criticism
- Overcrowded and underpaid
- Poaching the weekly user
- Absence and apathy
Consumer Usage Enticements
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- Key points
- Money talks
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- Figure 39: Things that would improve the appeal of public leisure centres, January 2008
- The great unwashed?
- Are you being served?
- User demands
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- Figure 40: Things that would improve the appeal of public leisure centres, by use of public leisure centres, January 2008
- Weekly users:
- Monthly users:
- Infrequently in the last 12 months:
- Lapsed users:
- Non-users:
Leisure Centre Targeting Opportunities
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- Key points
- Quality Seekers (10% of sample or five million adults aged 16+)
- Who are they?
- Swim-as-you-go (31% of sample or 15.5 million adults aged 16+)
- Who are they?
- Publicly Disgruntled (11% of sample or 5.5 million adults aged 16+)
- Who are they?
- Going Loco (8% of sample or four million adults aged 16+)
- Who are they?
- Apathetic (40% of sample or 20 million adults aged 16+)
- Who are they?
Appendix – Consumer Usage of Public Leisure Centres and Swimming Pools
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- Figure 41: Leisure centre usage, February 2006
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Appendix – The Users and the Drifters
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- Figure 42: Use of public leisure centres, by demographic sub-group, January 2008
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Appendix – Assessing Consumer Attitudes Towards Public Leisure Centres and Swimming Pools
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- Consumer attitudes – detailed demographics
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- Figure 43: Most popular attitudes towards public leisure centres, by demographic sub-group, January 2008
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- Figure 44: Next most popular attitudes towards public leisure centres, by demographic sub-group, January 2008
- Attitudes to leisure centres, by use of leisure centres
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- Figure 45: Attitudes towards public leisure centres, by use of public leisure centres, January 2008
- Attitudes to leisure centres, by other attitudes
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- Figure 46: Attitudes towards public leisure centres, by most popular other attitudes towards public leisure centres, January 2008
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- Figure 47: Attitudes towards public leisure centres, bynext most popular other attitudes towards public leisure centres, January 2008
Appendix – Consumer Usage Enticements
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- Combinations of factors that would improve the appeal of leisure centres
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- Figure 48: Most popular combinations of things that would improve the appeal of public leisure centres, January 2008
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- Figure 49: Next most popular combinations of things that would improve the appeal of public leisure centres, January 2008
- Factors that would improve the appeal of leisure centres – detailed demographics
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- Figure 50: Most popular things that would improve the appeal of public leisure centres, by demographic sub-group, January 2008
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- Figure 51: Next most popular things that would improve the appeal of public leisure centres, by demographic sub-group, January 2008
- Factors that would improve the appeal of leisure centres, by attitudes
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- Figure 52: Things that would improve the appeal of public leisure centres, by most popular attitudes towards public leisure centres, January 2008
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- Figure 53: Things that would improve the appeal of public leisure centres, by next most popular attitudes towards public leisure centres, January 2008
Appendix – Leisure Centre Targeting Opportunities
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- Target groups – detailed demographics
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- Figure 54: Leisure centre target groups, by demogrpahic sub-group, January 2008
- Usage, by target groups
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- Figure 55: Use of public leisure centres, by leisure centre target groups, January 2008
- Factors that would improve the appeal of leisure centres, by target groups
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- Figure 56: Things that would improve the appeal of public leisure centres, by leisure centre target groups, January 2008
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