Table of Contents
Issues in the Market
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- Abbreviations
Insights and Opportunities
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- Polarisation in price
- Men aren’t buying for women
- Eco trend needs care
Market in Brief
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- Further market possibilities
- Sharpening those entry points
- Own-label domination
- Drivers of growth
- Underwear is a treat
- Replacements only
- The celebrity draw
- Underwear as gifts
- Shopping patterns
- Main opportunities
- Innovation
- Future prospects
Fast Forward Trends
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- Trend 1: A Play on Brands
- Definition
- What’s next?
- Trend 2: Nostalgia
- Definition
- What’s next?
- Trend 3: Perfecting the Details
- Definition
- What’s next?
Industry Insights
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- Key points
- The market
- Strong and weak categories
- Key factors affecting the market
- Consumer demographics
- Shapewear innovations
- Fast response
- Designers and celebrities
- Price-sensitivity
- Ethical and eco issues
- Future growth sectors
- Underwear retail display
- Retailers
- Brands opening their own shops
- The growth and potential of online
- The future
Internal Market Environment
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- Key findings
- Underwear expenditure
- Men’s socks and underwear
- Expenditure on men’s socks
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- Figure 1: Expenditure on socks for men in the past 12 months, by gender, 2007
- Figure 2: Expenditure on socks for men in the past 12 months – men, 2003-07
- Women’s underwear
- Spend on female underwear
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- Figure 3: Female lingerie bought in the past 12 months, by gender, 2007
- How much women spend on bras
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- Figure 4: Spend on bras in the past 12 months – women, by age, 2007
- Women’s spend on other female lingerie
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- Figure 5: Spend on other lingerie for women in the past 12 months – women, by age, 2007
- Hosiery
- Tights, stockings and hold-ups
- Volume of tights used
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- Figure 6: Volume of tights used in the past 12 months – women, by age, 2007
- Volume of stockings or hold-ups used
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- Figure 7: Volume of stockings or hold-ups used in the past 12 months – women, by age, 2007
- Fashion trends
- Growth of the D+ cup
- Online expansion
- Fairtrade and organic
Broader Market Environment
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- Key findings:
- PDI, consumer expenditure and savings
- The financial future
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- Figure 8: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
- Figure 9: Real personal disposable income growth, consumer expenditure growth, bank base rate and savings ratio, actual and projected, UK, 2002-12
- Consumer confidence
- Inflation/deflation
- Employment
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- Figure 10: UK workforce and employment, by gender, 2002-12
- Population
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- Figure 11: Population numbers, by age, 2002-12
- Socio-economic changes
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- Figure 12: Population numbers, by socio-economic group, 2002-12
Market in Context
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- Key points
- Consumer spending on underwear vs other sectors
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- Figure 13: Consumer spending on underwear, fashion accessories, jeans and costume jewellery, 2002-07
Who’s Innovating?
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- Product
- New sub-branding activity
- New launches
- Pricing
- Eco/ethical
- Store environment
- Websites
- Marketing
- Sizing
Market Size and Forecast
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- Key points
- Adult underwear retail sales
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- Figure 14: Retail sales of adult underwear, UK – women’s and men’s, 2002-08
- Women’s underwear
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- Figure 15: Retail sales, all women’s underwear, UK, at current and 2002 prices, UK, 2002-08
- Women’s underwear – bras and pants
- The D cup runneth over
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- Figure 16: Retail sales of bras and pants, UK, by value, at current and 2002 prices, 2002-08
- Women’s underwear – yarn hosiery
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- Figure 17: Retail sales of hosiery, UK, by value, 2002-08
- Men’s underwear – briefs, vests and socks
- Beckham helps drive Armani
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- Figure 18: UK retail sales of men’s underwear, by value, 2002-08
- Male and female nightwear
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- Figure 19: UK retail sales of men’s and women’s nightwear, 2002-08
- Forecast
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- Figure 20: Forecast of UK retail sales of adult underwear – men, women and total, at current prices, 2008-13
- Figure 21: Forecast of UK retail sales of adult underwear – men, women and total, at constant 2008 prices, 2008-13
- Bras and pants
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- Figure 22: Forecast of UK retail sales of bras and pants, at current and constant 2008 prices, 2008-13
- Hosiery
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- Figure 23: Forecast of UK retail sales of hosiery, at current and constant 2008 prices, 2008-13
- Nightwear
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- Figure 24: Forecast of UK retail sales ofnightwear, at current and constant 2008 prices, 2008-13
- Factors used in the forecast
Channels of Distribution
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- Key points
- Bras and pants
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- Figure 25: Distribution of bras and pants/briefs, by sales and percentage of total, 2003-07
- Menswear
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- Figure 26: Distribution of men’s underpants and vests, by sales and percentage of total, 2003-07
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- Figure 27: Distribution of men’s socks, by sales and percentage of total, 2003-07
- Women’s hosiery
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- Figure 28: Distribution of women’s hosiery, by sales and percentage of total, 2003-07
- Men’s and women’s nightwear
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- Figure 29: Distribution of men’s and women’s nightwear, by sales and percentage of total, 2003-07
Where They Buy Underwear and Hosiery
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- Key findings:
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- Figure 30: Where underwear is bought and by whom, December 2007
- Where they buy underwear
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- Figure 31: Where they buy underwear, 2005 and 2007
- Figure 32: The Primark customer, by gender, age, socio-economic group and ACORN category, 2006 and 2007
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- Figure 33: Where they buy underwear, December 2007
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- Figure 34: Where they buy underwear, by gender, age and socio-economic group, December 2007
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- Figure 35: Where they buy underwear, by gender, age and socio-economic group, December 2007
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- Figure 36: Where they buy underwear, by gender, age and socio-economic group, December 2007
- Where they buy hosiery
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- Figure 37: Where hosiery is bought and by whom, December 2007
- Figure 38: Where they buy hosiery, December 2007
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- Figure 39: Where they buy hosiery, by gender, age and socio-economic group, December 2007
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- Figure 40: Where they buy hosiery, by gender, age and socio-economic group, December 2007
How Much They Spend
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- Figure 41: How much they spend on underwear/hosiery for themselves per month, December 2007
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- Figure 42: How much they spend on underwear/hosiery for themselves per month, by gender, age and socio-economic group, December 2007
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What They Think of Buying Underwear
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- Key findings
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- Figure 43: What they think of buying underwear, December 2007
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- Figure 44: What they think of buying underwear, by gender, age and socio-economic group, December 2007
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- Figure 45: What they think of buying underwear, by gender, age and socio-economic group, December 2007
- Typologies
- Key findings
- Group 1: Replacements (47%)
- Group 2: Enthusiasts (18%)
- Group 3: Receivers (19%)
- Group 4: Budgeters (16%)
Brand Elements
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- Brand Map
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- Figure 46: Attitudes and usage of underwear retail brands, January 2008
- La Senza
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 47: Attitudes towards the La Senza brand, January 2008
- Ann Summers
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 48: Attitudes towards the Ann Summers brand, January 2008
- Knickerbox
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 49: Attitudes towards the Knickerbox brand, January 2008
- Agent Provocateur
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 50: Attitudes towards the Agent Provocateur brand, January 2008
- Figleaves.com
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 51: Attitudes towards the Figleaves brand, January 2008
- Jockey
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 52: Attitudes towards the Jockey brand, January 2008
- Sloggi
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 53: Attitudes towards the Sloggi brand, January 2008
- Wolsey
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 54: Attitudes towards the Wolsey brand, January 2008
- Calvin Klein
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 55: Attitudes towards the Calvin Klein brand, January 2008
- Brand qualities of underwear brands
- La Senza leads the pack: most aspirational, inspiring and special
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- Figure 56: Personality (word associations) of various underwear brands, January 2008
- Experience of underwear brands
- Calvin Klein is the most popular brand
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- Figure 57: Attitudes to various underwear brands, January 2008
- Brand consideration for underwear brands
- Knickerbox has strong consideration, after CK
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- Figure 58: Intentions towards various underwear brands, January 2008
- Brand momentum for underwear brands
- Jockey and Wolsey losing ground.
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- Figure 59: Momentum of various underwear brands, January 2008
- Brand motivation for underwear brands
- Sexy lingerie drives gift purchase motivation
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- Figure 60: Motivation to choose various underwear brands, January 2008
- Brand satisfaction for underwear brands
- La Senza and Calvin Klein have most excellent satisfaction
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- Figure 61: Satisfaction of various underwear brands, January 2008
- Brand commitment to underwear brands
- La Senza and Agent Provocateur are most recommended
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- Figure 62: Commitment to various underwear brands, January 2008
- Round up
Retail Competitor Analysis
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- Key points
- Specialists
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- Figure 63: Underwear and hosiery retailer specialists’ positioning, channels, sales and strategies, 2008
- Non-specialists
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- Figure 64: Selected underwear and hosiery non-specialist retailers’ positioning, channels and strategies, 2008
Retailer Profiles
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- Specialists
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- Figure 65: Specialist lingerie/underwear/hosiery retailers featured, 2008
- Figure 66: Key sales and profit performance, 2006/07
- La Senza
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- Figure 67: La Senza, financial performance, 2002-07
- Figure 68: Contessa, financial performance, 2002-07
- Ann Summers and Knickerbox
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- Figure 69: Ann Summers and Knickerbox, store numbers, 2005-07
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- Figure 70: Ann Summers, financial performance, 2002-07
- Agent Provocateur
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- Figure 71: Agent Provocateur, financial performance, UK, 2003-07
- Market positioning
- Bravissimo
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- Figure 72: Financial performance, 2002-07
- Myla
- New international entrants
- Wild Orchid/Vendetta
- Tezenis
- Intimissimi
- Brands opening retail outlets
- Eveden – Leia
- Triumph
- Princess Tam Tam
- Intimas
- Wolford
- FrostFrench
- Rigby & Peller
- Internet specialists
- Figleaves
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- Figure 73: Figleaves, financial performance, 2003-06
- Sock Shop
- Tightsplease
- Stockingshq.com
- Miss Mandalay
- Non-specialist retailers
- Department stores
- Debenhams
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- Figure 74: Debenhams’ own-brand underwear collections, 2008
- John Lewis
- House of Fraser
- Selfridges
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- Figure 75: Selfridges’ underwear/nightwear/socks offer, 2008
- Variety stores
- Bhs
- Marks & Spencer
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- Figure 76: Marks & Spencer‘s underwear own-brand portfolio, 2008
- Multiple specialist clothing chains
- Arcadia Group
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- Figure 77: Arcadia Group: Retailers’ underwear product offers, 2008
- New Look
- Next
- Others
- Gap Body
- H&M
- Oasis
- Karen Millen
- Value clothing retailers
- Matalan
- Primark
- Peacock Group (Peacocks and Bonmarché)
- TK Maxx
- Supermarkets
- George at Asda
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- Figure 78: George at Asda: Women’s underwear collections, 2008
- Tesco
- Mail order
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- Figure 79: Main mail order catalogues’ men’s and women’s underwear offer overview, 2008
Retail Advertising and Promotion
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- Figure 80: Advertising spend on underwear by retailers, 2003-07
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Appendix: Where They Buy Underwear and Hosiery
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- Underwear
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- Figure 81: Where they buy underwear, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
- Figure 82: Where they buy underwear, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
- Figure 83: Where they buy underwear, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
- Hosiery
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- Figure 84: Where they buy hosiery, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
- Figure 85: Where they buy hosiery, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
Appendix: How Much They Spend
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- Figure 86: How much they spend on underwear/hosiery for themselves per month, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers and supermarket used, December 2007
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Appendix: What They Think of Buying Underwear
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- Figure 87: What they think of buying underwear/hosiery for themselves, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
- Figure 88: What they think of buying underwear for themselves, by Mintel’s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
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Appendix – Typologies
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- Figure 89: Typologies, by age, gender, socio-economic group, ACORN categories, Mintel’s Special Groups, region, daily newspapers, media usage, Internet use and supermarket used, December 2007
- Figure 90: Typologies, by retailers used, December 2007
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- Figure 91: Typologies, by number of retailers used for underwear, December 2007
- Figure 92: Typologies, by number of retailers used for hosiery, December 2007
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- Figure 93: Typologies, by retailers used, December 2007
- Figure 94: Typologies, by attitudes towards buying underwear, December 2007
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