Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Domestic holidays
- Nobesity holidays
- On the travel couch
Market in Brief
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- Dark clouds gather
- But long-term forecast good
- Hey big spender
- Holiday junkies
- Boat to Bolivia
- Beach blues
- Piece of the action
- Pushing the boundaries
- Guilt trips
Fast Forward Trends
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- Trend 1: Search For Meaning
- What's it about?
- What we've seen
- What next?
- Trend 2: Advertising Everywhere
- What's it about?
- What we've seen
- What next?
Internal Market Environment
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- Key points
- The big two
- Speciality travel
- Local flavours
- Cross-fertilisation
- There may be truffles ahead
- Work hard…
- …travel hard
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- Figure 1: Percentage of adults booking UK and overseas holidays, 2002-07
- Leisure boom
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- Figure 2: Forecast adult population trends, by lifestage group, 2002-12
- Holidays haves and have nots
- Ads: diminishing returns
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- Figure 3: Sources used to get information on last independent holiday, 2003-07
- Media influence
- What’s the story Balamory?
- Inconvenient truth
Broader Market Environment
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- Key points
- Crunch time
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- Figure 4: Trends in personal disposable income, consumer expenditure and GDP, 2002-12
- Lacking confidence
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- Figure 5: GfK NOP consumer confidence index, December 2006-November 2007
- It’s the economy, stupid
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- Figure 6: GDP, PDI, consumer expenditure & estimated holiday market growth, 2002-07
- Revolution in the head
- Heavy discounting
- Early adopters
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- Figure 7: Forecast adult population trends, by socio-economic group, 2002-12
- Strong pound
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- Figure 8: Annual average exchange rates for Sterling, 2002-07
Competitive Context
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- Key points
- A question of priorities
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- Figure 9: UK spending priorities, January 2007
- A new tan over new clothes
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- Figure 10: UK Consumer expenditure and retail sales by broad sector, leisure services, eating out & leisure trav el spend 2002-06
- Eating, drinking and making merry
- Scope for growth
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Seat of the pants
- Homeward bound
- Mind your language
- Peter Pans
- Highgate to Hanoi
- Lucky feluccas
- Recycling
- Clubbing and climbing
- Kooky accommodation
- Strangeways, here we come
Market Size and Forecast
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- Key points
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- Figure 11: Domestic and overseas holidays and expenditure, 2003-07
- Past and present
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- Figure 12: Average spend per trip, 2003-07
- Future
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- Figure 13: Domestic and overseas holidays and expenditure, 2007-12
- Factors used in the forecast
Overseas Holiday Segment Performance
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- Key points
- Airport expansion
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- Figure 14: Passenger movements (scheduled and chartered) at UK airports, 2003-06
- Getting out the map
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- Figure 15: Inclusive holidays versus independent holidays, by volume, 2003-07
- Hands free
- Go east
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- Figure 16: Outbound holiday visits, by region visited, 2003-07
- Spanish steps
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- Figure 17: Top 25 Holiday destinations, by estimated number of visits, 2003-07
- Resistance movement
- Travel bling
- Spreading the load
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- Figure 18: Number of holiday visits and spending, by quarter and region, 2006
Distribution
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- Key points
- Mixed picture for agents
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- Figure 19: How last holiday abroad was booked, 2003-07
- Clicks vs bricks
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- Figure 20: Method used to book last holiday abroad, 2003-07
- DIY domestic…
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- Figure 21: How last UK holiday was booked, 2003-07
- …but online lags behind
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- Figure 22: Booking method for last UK holiday, 2003-07
- Network UK
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- Figure 23: Sources used to get information on last independent holiday, 2003-07
- Personalised review
The Consumer: Holidays Taken
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- Key points
- Overseas surges ahead
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- Figure 24: Holidays taken in past 12 months, October 2007
- Holidays taken by detailed demographics
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- Figure 25: Most popular holidays taken in the past 12 months by demographics, October 2007
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- Figure 26: Further holidays taken in the past 12 months by demographics, October 2007
The Consumer: Holiday Organisation
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- Key points
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- Figure 27: Holidays taken in past 12 months by method of organisation, October 2007
- Independent thought
- Holiday organisation by demographics
- Three holiday nations
- Traditional values
- Independence at home
- A different cloth
- Affluent independents
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- Figure 28: Holiday organisation by demographics, October 2007
The Consumer: Holiday Frequency
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- Key points
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- Figure 29: Total holidays taken in the past 12 months, October 2007
- Hot targets
- Holiday frequency by demographics
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- Figure 30: Holiday frequency by demographics, October 2007
The Consumer: Holiday Spending
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- Key points
- Overseas compared with domestic spend
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- Figure 31: Overseas vertsus domestic holiday spending in the past 12 months, October 2007
- Lucrative overseas
- Holiday elite
- Holiday spending in the UK by demographics
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- Figure 32: Spending on UK holidays in past 12 months, October 2007
- Expenditure abroad by demographics
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- Figure 33: Total overseas spending in past 12 months by demographics, October2007
- Key points
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- Figure 34: Overseas holiday types taken in the past 12 months, October 2007
- Plus ca change…
- Holidays abroad by demographics
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- Figure 35: Most popular holidays taken overseas in the past 12 months by demographics, October 2007
- Southern beachophobes
- Reclaim the streets
- Maybe it’s because I’m a…
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- Figure 36: Further popular holidays taken overseas in the past 12 months by demographics, October 2007
- Action man
- Sex in the city
- Taste for adventure
The Consumer: Future Foreign Plans
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- Key points
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- Figure 37: Foreign holiday plans in the next 12 months, October 2007
- Activity on the rise
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- Figure 38: Foreign holidays plans in the next 12 months vs actual holidays in the past 12 months with estimated numbers of adults, October 2007
- AI in demand
- Future foreign holiday plans by demographics
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- Figure 39: Most popular foreign holidays plans in the next 12 months by demographics, October 2007
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- Figure 40: Other popular foreign holiday plans in the next 12 months by demographics, October 2007
The Consumer: Attitudes Towards Holidays
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- Key points
- Attitudes to all holidays
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- Figure 41: General attitudes towards holidays, October 2007
- Rolling back the years
- Holiday attitudes by demographics
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- Figure 42: General attitudes towards holidays by demographics, October 2007
- Prime target
- Keeping it real
- Travel free holidays
- Guilty verdict
- Intensely viral
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- Figure 43: Further general attitudes towards holidays by demographics, October 2007
- Travel: dig it
- Not too taxing
- Travel machismo
- Not jaded
The Consumer: Attitudes Towards Expenditure
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- Key points
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- Figure 44: Attitudes towards holiday spending, October 2007
- Cautionary tale
- Spendthrift
- Attitudes towards holiday spending by demographics
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- Figure 45: Most popular attitudes towards holiday spending by demographics, October 2007
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- Figure 46: Further attitudes towards holiday spending by demographics, October 2007
The Consumer: New Attitudes - Cultural, Ethical, Green and Slow Travel
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- Key points
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- Figure 47: Attitudes towardscultural, ethical, green and slow travel, October 2007
- Local lingo
- Laissez faire
- Border crossing
- End of an era?
- New attitudes: Cultural, ethical, green and slow travel – detailed demographics
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- Figure 48: Most popular attitudes towards cultural, ethical, green and slow travel by demographics, October 2007
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- Figure 49: Further attitudes towardscultural, ethical, green and slow travel by demographics, October 2007
The Consumer: Holiday Targeting Opportunities
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- Attitudes by foreign holidaymakers
- Beach addicts
- Urban rejuvenation
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- Figure 50: Attitudes towards holidays by most popular foreign holidays taken, October 2007
- Actively guilty
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- Figure 51: Attitudes towards holidays by further foreign holidays taken, October 2007
- Get lost
- Show & tell
- Attitudes by holiday intentions
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- Figure 52: Attitudes towards holidays by next year’s plans, October 2007
- Holiday on the move
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- Figure 53: Attitudes towards holidays by next year’s plans, October 2007
- Tell us about it
- Budding writers
- This year and next
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- Figure 54: Holiday intentions by experience, October 2007
- Urban adrenaline
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- Figure 55: Holiday intentions by experience, October 2007
- Marathon holidays
- Financial attitudes by general attitudes
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- Figure 56: Financial attitudes by general attitudes towards holidays, October 2007
- The real costs
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- Figure 57: Financial attitudes by general attitudes towards holidays, October 2007
- Value for money calculus
- Eco and general attitudes to holidays
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- Figure 58: Eco and general attitudes towards holidays, October 2007
- Personal development
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- Figure 59: Eco and general attitudes towards holidays, October 2007
- Edutainment hols
- Spiritual journey
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