Table of Contents
Issues in the Market
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- Definition
- Main issues
- Abbreviations
Insights and Opportunities
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- Growing in confidence but not yet assertive
- Eating with your eyes
- Blurring the boundaries
Market in Brief
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- A buoyant market
- UK’s eating out culture is going increasingly casual
- Varying performance of sectors
- Offering smaller plates and miniatures is big business
- Consumers growing in confidence but still lacking in assertiveness
- What do consumers want to see in the future?
Fast Forward Trends
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- Trend 1: Hire Hire
- What’s it about?
- Observations
- What next?
- Trend 2: Binge On
- What’s it about?
- Observations
- What next?
- Trend 3: Extreme Living
- What’s it about?
- Observations
- What next?
- What is Fast Forward Trends?
Market Environment
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- Key points
- If proof was needed…
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- Figure 1: Leisure activities during the weekend, September 2007
- Brassieres and bar dining, just two rising trends stemming from the decreasing formality of eating out
- Meal deals and promotional nights
- Menu engineering
Strengths and Weaknesses in the Market
Market Size and Forecast
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- Key points
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- Figure 2: The UK market for eating out*, 2002-12
Flexibility, Adaptability and Customisation
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- Customisation
- Sharing and grazing
- Case study: Urban Turban, London
- Case study: Imli, London
- Case study: Pesto, Manchester
- Case study: Graze Restaurant, Brighton and Hove
- Intros
- All day dining
- Case study: Empress of India, London
Menu Labelling, Local Sourcing and Provenance Issues
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- Case Study: Olive Branch and Beech House, Chipsham
Eating Out Venues Visited
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- Key points
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- Figure 3: Eating out venues visited, 2005-07
- Fast food putting up a fight?
- The gender agenda
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- Figure 4: Most popular eating out venues visited, by detailed demographics, September 2007
- Faulty towers?
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- Figure 5: Next most popular eating out venues visited, by detailed demographics, September 2007
- Time to branch out?
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- Figure 6: Repertoire of popular eating out venues visited, September 2007
- Beating them at their own game?
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- Figure 7: Repertoire of other eating out venues visited, September 2007
Frequency of Eating Out
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- Key points
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- Figure 8: Frequency of eating out, 2005-07
- Harnessing the youthful exuberance for eating out
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- Figure 9: Frequency of eating out, by detailed demographics, September 2007
- Pubs appeal for all occasions
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- Figure 10: Frequency of eating out, by eating out venues visited, September 2007
Habits and Attitudes Towards Menus
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- Key points
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- Figure 11: Habits and attitudes towards menus, September 2007
- Would you like anything to start?
- Starters trump desserts
- Relieving the guilt
- Space for more set menus?
- Are consumers too scared to speak up?
- Unadventurous youth?
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- Figure 12: Most popular habits and attitudes towards menus, by detailed demographics, September 2007
- Is there a call for more variations on a set menu?
- Indulgent ladies
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- Figure 13: Next most popular habits and attitudes towards menus, September 2007
- Monotony in fast food
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- Figure 14: Most popular habits and attitudes towards menus, by eating out venues visited, September 2007
- Testers for toppings
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- Figure 15: Next most popular habits and attitudes towards menus, by eating out venues visited, September 2007
- Fresh menus crucial to increasing frequency
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- Figure 16: Most popular habits and attitudes towards menus, by frequency of eating out, September 2007
- Restaurants still need to help consumers broaden their palates
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- Figure 17: Next most popular habits and attitudes towards menus, by frequency of eating out, September 2007
- Making the most of the starter menu
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- Figure 18: Most popular habits and attitudes towards menus, by habits and attitudes towards menus, September 2007
- Extending the range of specials boards
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- Figure 19: Next most popular habits and attitudes towards menus, by detailed demographics, September 2007
Future Menu Additions
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- Key points
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- Figure 20: Future menu additions, September 2007
- Demanding women – surely not?!
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- Figure 21: Most popular future menu additions, by detailed demographics, September 2007
- Youthful exuberance
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- Figure 22: Next most popular future menu additions, by detailed demographics, September 2007
- Wide scope for sharing plates
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- Figure 23: Most popular future menu additions, by eating out venues visited, September 2007
- Pubs are prime venues to showcase provenance
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- Figure 24: Next most popular future menu additions, by eating out venues visited, September 2007
- Flexibility for frequent diners
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- Figure 25: Most popular future menu additions, by frequency of eating out, September 2007
- Keeping the regulars interested
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- Figure 26: Next most popular future menu additions, by frequency of eating out, September 2007
- Expanding the specials board
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- Figure 27: Most popular future menu additions, by habits and attitudes towards menus, September 2007
- Breaking down barriers
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- Figure 28: Next most popular future menu additions, by habits and attitudes towards menus, September 2007
- Healthy eating still has a place on menus
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- Figure 29: Most popular future menu additions, by future menu additions, September 2007
- Modern British cuisine continues its revival, although many traditional dishes are still relegated to the past
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- Figure 30: Next most popular future menu additions, by future menu additions, September 2007
Eating Out – Consumer Attitudes and Targeting Opportunities
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- Key points
- Optimum target groups
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- Figure 31: CHAID analysis on future menu additions, September 2007
- Eating out target groups
- Non-adventurous (35% of the population)
- Main Course only (25% of the population)
- From the Specials Board (16% of the population)
- Confident Diners (24% of the population)
- Expansion possibilities for set menus
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- Figure 32: Eating out target groups, by habits and attitudes towards menus, September 2007
- Encouraging the under-confident and maximising on the affluent
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- Figure 33: Eating out target groups, by habits and attitudes towards menus, September 2007
- Eating out target groups – detailed demographics
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- Figure 34: Eating out target groups, by detailed demographics, September 2007
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