Table of Contents
Issues in the Market
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- Key themes
- Definitions
Insights and Opportunities
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- Multifunctional solutions
- Mix and match
- Adding colours
Fast Forward Trends
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- Trend 1: Leisure Food
- What's it about?
- What we've seen
- Specifics
- What are the implications
- Trend 2: Deseasonalization
- What we've seen
- Specifics
- What are the implications
Market in Brief
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- Market in decline
- Housing and social factors
- Specialists under pressure
- UK manufacturers under pressure
- Future trends
Internal Market Environment
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- Key Points
- Housing market performance
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- Figure 1: Average completion price and number of household transactions, 2002-07*
- Staying put
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- Figure 2: Length of time in present home, 2003-07
- Changing household designs
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- Figure 3: Number of living rooms (including dining rooms) in home, 2003-07
- Conflicting cultural trends
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- Figure 4: Agreement with selected lifestyle statements, 2003-07
- Changing face of the kitchen
- Eco dining
Broader Market Environment
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- Key Points
- AB socio-economic status growing
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- Figure 5: changes in socio-economic status, 2002-12
- Ageing population
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- Figure 6: Changes in the UK demographic profile, by age, 2002-12
- Smaller households
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- Figure 7: GB Household size, 2002-12
Competitive Context
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- Key Points
- Furniture a lower priority
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- Figure 8: Breakdown of total considered expenditure, 2006
- Figure 9: Percentage change in total considered expenditure by sub-sector, 2002-06
- The poor relation
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- Figure 10: UK retail sales value of furniture by type, 2003, 2005 and 2007
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key Points
- Compact designs
- Designer tables
- The mighty oak
Market Size and Forecast
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- Key Points
- Declining market
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- Figure 11: UK value sales of dining room furniture, 2002-07
- The future
- Forecast
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- Figure 12: Forecast of UK value sales of dining room furniture, at current and 2007 prices, 2007-12
- Decline in Key triggers in buying dining room furniture
- Factors used in the forecast
Segment Performance
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- Key Points
- Quality improvements boost self-assembly
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- Figure 13: UK retail sales of dining room furniture, by method of assembly, 2003-07
- A more flexible approach
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- Figure 14: UK retail sales of dining room furniture, by piece, 2003-07
Companies and Products
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- Ercol Furniture
- Morris Furniture Group
- H.J. Berry
- JDP Furniture Group
- James H. Sutcliffe & Sons Ltd
- Vale Upholstery
- Other suppliers
- Argos
- DFS
- IKEA
- MFI Furniture Group/Galiform plc
Brand Communication and Promotion
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- Key Points
- Dining
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- Figure 15: Main monitored media advertising spend on lounge and dining room furniture, 2003-06
- National retailers lead the way
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- Figure 16: Main monitored media advertising spend on dining room furniture, by advertiser, 2002-07
- The power of the press
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- Figure 17: Main monitored media advertising spend on dining room furniture by major advertisers, by media 2002-07
- UK manufacturers fighting back
Channels to Market
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- Key Points
- Changing distribution
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- Figure 18: UK retail sales of dining room furniture, by type of outlet, 2003-07
- Specialists under threat
- Established non-specialists losing share
- Grocery multiples muscling in
- New distribution channels are picking up share
Consumer – Ownership and Purchase Attitudes
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- Ownership
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- Figure 19: Household ownership of dining room furniture, 2006-07
- Fewer first-time buyers
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- Figure 20: First time buyer and bought as replacement, 2006-07
- Quality over quantity
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- Figure 21: Household expenditure on dining room furniture bought new in the last 12 months, 2006 and 2007
- Marriage and moving home the key triggers
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- Figure 22: Ownership of dining room furniture, by life events experienced in the last 12 months, 2007 (row %)
- Space to dine
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- Figure 23: Number of living rooms (including dining rooms) in home by ownership of dining room furniture, 2007 (column %)
Consumer – Usage and Attitudes
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- Key Points
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- Figure 24: Availability of dining areas, 2007 (row %)
- Separate dining rooms
- Other dedicated space
- Informality rules
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- Figure 25: Location for having Main/evening meal at home, September 2007
- Frequency of use
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- Figure 26: Usage of dining areas, September 2007
- Non-dining uses
- Purchasing factors
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- Figure 27: Key factors involved in purchasing dining room furniture
- Design matters
- Practical considerations
- Suite dreams
Consumer – Further Analysis
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- Key purchasing influences
- Available space
- Occasional users
Appendix
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- Advertising data
- Abbreviations
- Internal market environment
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- Figure 28: Length of time in present home, 2003-07
- Figure 29: Length of time in present home, by demographic sub-group, 2007
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- Figure 30: Agreement with selected lifestyle statements, by demographic sub-group, 2007
- Figure 31: Agreement with selected lifestyle statements, by demographic sub-group, 2007
- Broader market environment
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- Figure 32: Average household size, owner occupation, average completion price, number of household transactions, and average years between moves, 2002-07
- Figure 33: Forecasted average household size, owner occupation, avergae completion price, number of household transactions and average years between moves, 2007-12
- Consumer – ownership and purchase attitudes
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- Figure 34: Household ownership of dining room furniture, by demographic sub-group, 2007
- Consumer – usage and attitudes
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- Figure 35: Availability of dining areas at home, by demographic sub-group, September 2007
- Figure 36: Location at home for having main/evening meal, by demographic sub-group, September 2007
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- Figure 37: Usage of dining areas, by demographic sub-group, September 2007
- Figure 38: Key factors involved in purchasing dining room furniture by demographic sub-group, September 2007
- Consumer – further analysis
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- Figure 39: Dining area groups by demographics (row %)
- Figure 40: Dining area groups by where people eat their main meal at home (col %)
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- Figure 41: Dining area groups by first and second factors considered when buying new dining room furniture (col %)
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