The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers to examine other possible streams of revenue and distribution. This report focuses on emerging and untapped opportunities marketers can focus on, including:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Character Merchandising Case Studies
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segmentation and Distribution
Competitive Context
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Most Popular Characters and Role Models
Attitudes Towards Character Merchandising
Purchase of Character-linked Products
Products Parents Buy for Their Kids
How Parental Attitudes are Evolving in Recession
Children’s Attitudes Toward Media, School, Friends and Self
The Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Tables
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Analysis of emerging target populations, including Hispanics and young adults
