Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Sources of consumer data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The bottom line: Penetration high but signs of a slowdown in sales
- Opportunity for healthier choices
- Promising innovations: New twists on old favorites and restaurant experiences
- Nestlé controls nearly a third of FDM market share
- Most marketing efforts geared to moms and children/teens
- Frozen snacks often eaten in front of TVs and computers
- The future will bring more portable products
- Market forecast to grow to $2.6 billion
Market Drivers
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- Demographics
- Children and teens
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- Figure 1: Who in household eats frozen snacks, July 2007
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- Figure 2: Ways/times in which children/teens eat frozen hot snacks, July 2007
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- Figure 3: Population, by age, 2002-12
- Black consumers
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- Figure 4: Usage of frozen hot snacks in black households, by presence of children in the household, January-October 2006
- Figure 5: Population, by race and Hispanic origin, 2002-12
- Innovation
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- Figure 6: Number of new product releases in hors d’oeuvres and canapés, 2002-07
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- Figure 7: Types/flavors of frozen snacks eaten, by adults and children/teens, July 2007
- Health concerns limit sales
Market Size and Trends
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- Market size
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- Figure 8: U.S. FDM sales of frozen snacks, at current and constant prices, 2002-07
- Wal-Mart estimate
- Market trends
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- Figure 9: Select claims of new hors d’oeuvres and canapés, 2002-07
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- Figure 10: Entrée Foods’ Welsh Goat Cheese Bites, all-natural, 2007
- Figure 11: Omni Foods’ O'Hana House organic potstickers, 2007
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- Figure 12: SuperPretzel PretzelFils, No trans fats, 2007
- Figure 13: Deerfield Farms, “Wow! Only $1,” 2007
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- Figure 14: Gordon Signature Elegant Puff Pastry Assortment, 2007
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- Figure 15: T.G.I. Friday’s Chicken Quesadilla Rolls in Party Size, 2007
- Figure 16: Lean Pockets with new “on the go sleeve,” 2007
Market Segmentation
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- Introduction
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- Figure 17: U.S. FDM sales of frozen snacks, segmented by type of snack, 2005 and 2007
- Frozen handheld entrées
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- Figure 18: FDM sales of frozen handheld entrées, at current and constant prices, 2002-07
- Frozen appetizers/snack rolls
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- Figure 19: FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2002-07
- Frozen pretzels
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- Figure 20: FDM sales of frozen pretzels, at current and constant prices, 2002-07
Supply Structure
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- Company and brand sales
- Overview
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- Figure 21: Manufacturer FDM sales of frozen snacks in the U.S., 2004 and 2006
- Frozen handheld entrées
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- Figure 22: FDM sales of frozen handheld entrées in the U.S., 2004 and 2006
- Frozen appetizers
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- Figure 23: FDM sales of frozen appetizers/snacks in the U.S., 2004 and 2006
- Frozen pretzels
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- Figure 24: FDM sales of frozen pretzels in the U.S., 2004 and 2006
Advertising and Promotion
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- Television spots
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- Figure 25: Mega Totino’s Pizza Rolls Targets Teen Boys, TV ad, 2007
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- Figure 26: Hot Pockets Calzones taste like they are cooked in a brick oven, TV ad, 2007
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- Figure 27: Hot Pockets and a hungry teenager with a flute, TV ad, 2007
- Other advertising efforts
- Heinz reaches out to youngsters
- José Olé goes for authenticity
Retail Distribution
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- Figure 28: FDM sales of frozen snacks, by channel, 2005 and 2007
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The Consumer: Consumption of Frozen Snacks
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- Summary
- Household consumption of frozen snacks
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- Figure 29: Household consumption of frozen snacks, January-October 2006
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- Figure 30: Household consumption of frozen snacks, by age, January-October 2006
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- Figure 31: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
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- Figure 32: Household consumption of frozen snacks, by number of people in the household, January-October 2006
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- Figure 33: Household consumption of frozen snacks, by household income, January-October 2006
- Brands of frozen snacks used
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- Figure 34: Brands of frozen snacks eaten in household, January-October 2006
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- Figure 35: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
- Amount of frozen snacks eaten in households per month
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- Figure 36: Amount of frozen snacks used each month, January-October 2006
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- Figure 37: Mean amount of frozen snacks used each month, by brands of frozen snacks used, January-October 2006
- Other food categories used by frozen snack households
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- Figure 38: Other food categories more apt to be used by frozen snack-using households, January-October 2006
- Who in the household is eating frozen snacks?
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- Figure 39: Who in household eats frozen snacks, July 2007
- Teen frozen snack consumption
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- Figure 40: Teen consumption of hot frozen snacks, by gender and race/ethnicity, January-October 2006
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- Figure 41: Brands of frozen snacks eaten among teens, January-October 2006
- Types/flavors of frozen snacks eaten
- Among adults
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- Figure 42: Types/flavors of frozen snacks eaten, July 2007
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- Figure 43: Types/flavors of frozen snacks eaten, by age, July 2007
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- Figure 44: Types/flavors of frozen snacks eaten, by household income, July 2007
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- Figure 45: Types/flavors of frozen snacks eaten, by race/ethnicity, July 2007
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- Figure 46: Types/flavors of frozen snacks eaten, by number of people in the household, July 2007
- Among kids
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- Figure 47: Types/flavors of frozen snacks eaten among children, July 2007
Consumer Attitudes and Behaviors Regarding Frozen Snacks
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- Summary of section
- Opinions regarding frozen snacks
- Among adults
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- Figure 48: Attitudes and behaviors related to frozen snacks among adults, July 2007
- Among kids
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- Figure 49: Attitudes and behaviors related to frozen snacks among children under 18, July 2007
Future and Forecast
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- Future trends
- The fun of finger foods: Bringing tapas to the table?
- More portability
- Mini-van living
- Childhood obesity
- Market forecast
- Frozen snacks
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- Figure 50: Forecast of total U.S. FDM sales of frozen snacks, at current and constant prices, 2007-12
- Frozen handheld entrées
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- Figure 51: Forecast of U.S. FDM sales of frozen handheld entrées, at current and constant prices, 2007-12
- Frozen appetizers/snack rolls
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- Figure 52: Forecast of U.S. FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2007-12
- Frozen pretzels
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- Figure 53: Forecast of U.S. FDM sales of frozen pretzels, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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