Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Consumer research methodology
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Steady growth, more expected
- Infant/toddler segment still claims biggest share of the market
- Numerous brands to choose from
- Many target audiences for advertising/promotional efforts
- Specialty retailers beckon
- Moms enjoy shopping for their kids
- Future sales and trends
Market Drivers and Future Trends
-
- Increase in number of young children
-
- Figure 1: U.S. children population projections, by age groups, 2002-12
- Celebrity consciousness
- Kids looking older younger
- Luxury trends
- More clothing options to choose from
- A push for eco-friendly clothing
Market Size and Trends
-
- Market size
-
- Figure 2: Total U.S. retail sales of children’s clothing, at current and constant prices, 2002-07
- Market trends
Market Segmentation
-
- Overview
-
- Figure 3: Retail distribution of children’s clothing, by segment, 2005 and 2007
- Infant/toddler clothing
-
- Figure 4: Total U.S. retail sales of infant/toddler clothing at current and constant prices, 2002-07
- Girls’ clothing
-
- Figure 5: Total U.S. retail sales of girls’ clothing at current and constant prices, 2002-07
- Boys’ clothing
-
- Figure 6: Total U.S. retail sales of boys’ clothing at current and constant prices, 2002-07
Supply Structure
-
- Overview
- Familiar brand names for children
- Licensed apparel
- Luxury and boutique brands
- Adult brands extended to kids
- Newer brands primarily for kids
Advertising and Promotion
-
- Overview
- Macy’s
- Character merchandising
- JCPenney’s
- JCPenney’s online
- Mass merchandisers
- Target goes scholastic
Retail Distribution
-
- Introduction
-
- Figure 7: Retail distribution of children’s clothing, by type of retailer, 2005 and 2007
- Family clothing stores
-
- Figure 8: Family clothing store sales of children’s clothing, at current and constant prices, 2002-07
- Children’s clothing stores
-
- Figure 9: Children’s clothing store sales of children’s clothing, at current and constant prices, 2002-07
- Mass merchandisers
-
- Figure 10: Mass merchandiser store sales of children’s clothing, at current and constant prices, 2002-07
- Department stores
-
- Figure 11: Department store sales of children’s clothing, at current and constant prices, 2002-07
- General merchandise and other clothing stores
-
- Figure 12: General merchandise and other clothing store sales of children’s clothing, at current and constant prices, 2002-07
The Consumer
-
- Summary
- Purchases of children’s clothing
- Overview—children’s clothes purchased in the last 12 months
-
- Figure 13: Have purchased children’s clothing in the last 12 months, January-October 2006
- All children’s clothing purchases by age of child
-
- Figure 14: Any children’s clothing purchased, by age of child, by gender of buyer, January-October 2006
-
- Figure 15: Any children’s clothing purchased, by age of child, by age of buyer, January-October 2006
-
- Figure 16: Any children’s clothing purchased, for age of child, by race/ethnicity of buyer, January-October 2006
-
- Figure 17: Any children’s clothing purchased, by age of child, by household income of buyer, January-October 2006
- Clothing purchases for boys or girls
-
- Figure 18: Purchased clothing for own children in the last 12 months, by gender, August 2007
- Boys clothing purchases by gender and age
-
- Figure 19: Age of boy clothing was purchased for in the last 12 months, August 2007
-
- Figure 20: Age of boy clothing was purchased for in the last 12 months, by age of buyer, August 2007
-
- Figure 21: Age of boy clothing was purchased for in the last 12 months, by race/ethnicity of buyer, August 2007
- Girls clothing purchases by gender and age
-
- Figure 22: Age of girls clothing was purchased for in the last 12 months, August 2007
-
- Figure 23: Age of girl clothing was purchased for in the last 12 months, by age of buyer, August 2007
- Kids and jeans
- Incidence of wearing jeans
-
- Figure 24: Kids who wear jeans, by gender, January-October 2006
-
- Figure 25: Kids who wear jeans, by race/ethnicity, January-October 2006
- Brands of jeans owned by kids
-
- Figure 26: Brands of jeans owned by kids, by gender, January-October 2006
-
- Figure 27: Brand of jeans owned by kids, by race/ethnicity, January-October 2006
- Children’s clothes, shopping and attitudes
- Attitudes towards children’s clothing
-
- Figure 28: Attitudes towards children’s clothing, August 2007
-
- Figure 29: Attitudes towards children’s clothing, by age, August 2007
-
- Figure 30: Attitudes towards children’s clothing, by race/ethnicity, August 2007
- How women shop for children’s clothing
-
- Figure 31: Descriptions of how women shop for children’s clothing, August 2007
-
- Figure 32: Descriptions of how women shop for children’s clothing, by age, August 2007
Market Forecast
-
- Children’s clothing
-
- Figure 33: Forecast of total U.S. sales of children’s clothing, at current and constant prices, 2007-12
- Infant and toddler clothing
-
- Figure 34: Forecast of U.S. sales of infant and toddler clothing, at current and constant prices, 2007-12
- Girls’ clothing
-
- Figure 35: Forecast of U.S. sales of girls’ clothing, at current and constant prices, 2007-12
- Boys’ clothing
-
- Figure 36: Forecast of U.S. sales of boys’ clothing, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Back to top