Table of Contents
Introduction
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- Key themes
- Definitions
- Premium data
Insights and Opportunities
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- Choice is the bane of our lives
- One for each hand
Market in Brief
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- Fewer drinkers and lower prices
- Premiumisation – where next
- Threats to the alcohol market
- Readjusting the balance
- The future is an attitude change
- Conclusion
Fast Forward Trends
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- The Lego Way
- What's it about?
- What we've seen
- Implications
- Embed With My Dinner – The Smart Mirror
- What's it about?
- What we've seen
- Implications
Market Context
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- Key points
- Appetite for alcohol
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- Figure 1: Attitudes towards alcohol consumption 2006
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- Figure 2: Total alcohol volumes by category, 2002-07
- The rise of the non-drinker
- Economic factors
- An ageing population
- Staying in is the new going out
- The cheap flight bug
The Impact of Food on the Alcohol Market
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- The premiumisation of food
- Fairtrade and organic food
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- Figure 3: Estimated UK sales of ethical foods, 2002-06
Competitive Environment
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- Growing demand for soft drinks
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- Figure 4: UK volume sales of soft drinks, 2001-06
- Infinitely affordable
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- Figure 5: The relative price of alcohol index vs. the affordability price index, 1980-2006
Legislation and Government Strategy
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- Legislative context
- 24-hour party people
- Alcohol Harm Reduction Strategy
- Strategy in detail
- Global strategy evaluation
- Tried and tested
- Raising tax on alcohol
- Raise drinking age or lower it?
- The advertising environment
- Advertising future
Market Value
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- Key points
- Mixed performance
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- Figure 6: Selected alcohol values at current prices, 2003-11
- A changing world
- Finding value
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- Figure 7: Index of price of selected alcoholic drinks, 2002-11
- The premium answer
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- Figure 8: Selected alcohol volume sales (litre) split by premium, standard and value, 2006
- A question of space
Sector Performance?
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- Key points
- Lager
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- Figure 9: UK retail sales of lager, by volume and value, 2002-07
- Wine
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- Figure 10: Consumer expenditure on wine*, at current prices and constant 2002 prices, 2002-07
- Opportunities for growth
- Convenience
- Spirits
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- Figure 11: White spirit market, by value and volume, 2001-07
- Cider
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- Figure 12: UK retail sales of cider, by volume and value, 2001-06
What Does the Future Hold?
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- Food shows the way to premiumisation
- A healthy approach
- A change in culture?
On- vs. Off-Trade
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- Is in the new out?
- The persuasive price differential
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- Figure 13: Average price of selected alcohols in the off- and on-trade, September 2007
- Will food continue to drive the on-trade
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- Figure 14: Location of alcohol purchase, 1998 and 2006
Alcohol and a Healthy Positioning
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- Can alcohol create a healthy positioning and as a result create another route to premiumisation?
- Key points
- Health aware
- Catch 22
- The right combination
- Perfect partners
- Water works
- The red wine effect
- Functional future
- All natural purity
- The worst case scenario
- Conclusion
Threats and Opportunities
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- Forthcoming issues for the industry to consider
- Opportunities
New Product Development Trends
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- Key points
- The power of provenance
- Premium +10
- Creditable connections
- Full of flavour
- Other innovative ideas
Consumer Usage of Alcohol
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- Key points
- Consumption begins to decline
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- Figure 15: Consumption of alcoholic drinks, 2003-07
- Beer driving overall decline in consumption
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- Figure 16: Consumption of specific alcoholic drinks, 2003-07
The Consumer – Premium Purchase
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- Key points
- Popularity of premium is price based
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- Figure 17: Purchase category of selected alcohol types, July 2007
- Broadening appeal and accessory crucial to growth of wine
- Education, education, education
- Age is a driver, but is enough being done to remove the barriers?
- How about a gift?
- Rose by name, Rosy by nature
- Lessons to be learnt
- Long and fizzy
- Lager
- Cider is on the move
- Bitter
- Quality counts
- Spirits
- Whisky
The Consumer – Health Concerns
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- Key points
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- Figure 18: Attitudes towards alcohol and health, July 2007
- Free spirits
- Age acts in mysterious ways
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- Figure 19: ‘Drinking occasionally does you no harm at all’
- Men are trading up
- I’d rather go without
- ‘A glass of wine a day is good for you’
The Consumer – The Trade Off
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- Key points
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- Figure 20: Attitudes towards paying a premium for drinks, July 2007
- It’s all about quality
- Can’t taste the difference
The Consumer – A Question of Promotion
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- They have made their bed….
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- Figure 21: Attitudes towards special offers
- Will we discount forever?
The Consumer – Out of Home
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- Key points
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- Figure 22: Attitudes towards purchasing drinks in the on trade
- Something a little special
- Traditionally traditional
Appendix
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- Market in context
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- Figure 23: EU pure alcohol consumption per capita 5 to increase/decrease, 1993 and 2003
- Figure 24: Per capita consumption of alcohol in Europe, 1970-2004
- Internal market environment
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- Figure 25: Consumption of alcoholic drinks in the last 12 months, by type, 2002-06
- Figure 26: UK consumer expenditure on alcohol, 1995 and 2005
- Figure 27: Drinks most likely to be taken at home and in the pub, May 2005
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- Figure 28: Factors which entice people in, February 2006
- Figure 29: Trends in breath tests and breath test failures by drivers and riders involved in accidents, 1996-2005
- Broader market environment
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- Figure 30: PDI and consumer expenditure, at current and constant prices, 2001-11
- Market value and forecast
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- Figure 31: UK sales of white spirits, by volume and value, 2001-06
- Consumer 1 – Detailed demographics
- TGI consumption data
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- Figure 32: Consumption of alcoholic drinks in the last 12 months, 2002-06
- Figure 33: Consumption of specific alcoholic drinks, 2003-07
- Figure 34: Category of expenditure most likely to spend in – red wine, July 2007
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- Figure 35: Category of expenditure most likely to spend in – white wine, July 2007
- Figure 36: Category of expenditure most likely to spend in – Rose wine, July 2007
- Figure 37: Category of expenditure most likely to spend in – Cider, July 2007
- Figure 38: Category of expenditure most likely to spend in – Lager, July 2007
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- Figure 39: Category of expenditure most likely to spend in – Bitter, July 2007
- Figure 40: Category of expenditure most likely to spend in – white spirits, July 2007
- Figure 41: Agreement with the statement, July 2007
- Figure 42: Agreement with the statement, July 2007
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- Figure 43: Agreement with the statement, July 2007
- Figure 44: Agreement with the statement, July 2007
- Figure 45: Agreement with the statement, July 2007
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