Alcohol Consumption at Home - US - August 2008
Alcohol Consumption at Home - US - August 2008

Recessionary pressures are driving shifts in consumer behavior. One such shift is the movement toward cooking at home, which has renewed interest in alcohol as a culinary enhancer rather than just a mere intoxicator. Moreover, as consumers choose to cut costs and opt for "staycations", the importance of alcohol in the home is growing and opportunities abound to repackage and reposition this most widely used social lubricant.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis—Drinking Enthusiasts, Event Drinker, Infrequent Drinker
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix A: Other Useful Consumer Tables
Appendix B: Trade Associations

Other

Market Size and Spending Patterns
Segmentation
Channel Analysis
Decision-making Drivers
Occasion-based Drivers
Attitudes towards Drinking, Its Effects and Drink Marketing