Maternity Clothing - UK - January 2008
Maternity Clothing - UK - January 2008

The birth-rate has been increasing, offering retailers greater opportunities. Women are having their first child later in life, and across a broader age spectrum. Although the maternitywear market has changed dramatically and is now certainly more fashion that frump, the offerings are still perceived as Hobson’s choice. The consumer perception is still that the market is expensive and offers limited choice.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

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Consumer Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix: Brand Communication
Appendix: What They Think of Maternitywear – Detailed Demographics
Appendix: What Maternitywear They Buy – Detailed Demographics
Appendix: Typologies – Detailed Demographics

Other

The Consumer – How They Feel About Maternitywear
The Consumer – What Maternitywear They Buy