Table of Contents
Market in Brief
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- The future
- Market size and performance
- Market leaders
Report Scope
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- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-06
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2006
- Other abbreviations
Broader Market Environment
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- Struggling economy
- Inflation continues downward trend…
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- Figure 3: Italy: Consumer price inflation, 2002-06
- …GDP shows weak growth in 2007 so far
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- Figure 4: Italy: Gross domestic product, 1995-2006
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- Figure 5: Italy: Consumer spending, 1996-2006
- Ageing population
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- Figure 6: Italy: Total population, 2002-06
- Figure 7: Italy: Population by age group, 2006
Market in Context
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- Key points
- Clothing market value and trends
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- Figure 8: Italy: Consumer spending on clothing, 2002-06
- Figure 9: Italy: Consumer spending on selected categories of goods, 2002-06
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- Figure 10: Italy: Consumer spending index for selected goods, 2002-06
Sector Size and Forecast
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- Future
- Past
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- Figure 11: Italy: Retail sales, 2002-12
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- Figure 12: Italy: Clothing specialists’ sales as % of non-food and all retail sales, 2002-12
The Consumer – Where They Shop
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- Where people buy
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- Figure 13: Italy: Where clothing purchased, June 2007
- Who buys where
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- Figure 14: Italy: Where clothing purchased, by income and age, June 2007
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- Figure 15: Italy: Where clothing purchased, by demographic, June 2007
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- Figure 16: Italy: Where clothing purchased, by age, June 2007
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- Figure 17: Italy: Where clothing purchased, by income bracket, June 2007
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- Figure 18: Italy: Where clothing purchased, by demographic, June 2007
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- Figure 19: Italy: Where clothing purchased, by age, June 2007
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- Figure 20: Italy: Where clothing purchased, by income, June 2007
Channels of Distribution
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- Figure 21: Italy: Clothing market – channels of distribution, 2006
- Clothing specialists
- Department stores
- Food retailers
- Other
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Retailer Competitor Analysis
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- Figure 22: Italy: Leading clothing retailers, 2006
- Market shares
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- Figure 23: Italy: Leading clothing retailers, market shares, 2006
- Evaluation
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- Figure 24: Italy: Clothing retailers, evaluation, 2006/07
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Retailer Profiles
Benetton Group
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- Figure 25: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 26: Benetton Group: Group financial performance, 2001-06
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- Figure 27: Benetton Group: Sales by geographic area, 2002-06
- Figure 28: Benetton Group: Sales by geographical area, 2006
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- Figure 29: Benetton Group: Sales by commercial activitiy, 2002-06
- Store portfolio
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- Figure 30: Benetton Group: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
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- Figure 31: Benetton Group: Sales by brand, 2006
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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H&M Hennes & Mauritz
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- Figure 32: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 33: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06
- Figure 34: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06
- Figure 35: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06
- Strategic evaluation
- Background
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- Figure 36: H&M Hennes & Mauritz: International expansion record, 1964-2007
- Control and support
- Financial performance
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- Figure 37: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
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- Figure 38: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
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- Figure 39: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
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- Figure 40: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
- Figure 41: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06
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- Figure 42: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
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- Figure 43: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
- Store portfolio
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- Figure 44: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
- Figure 45: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
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- Figure 46: Hennes & Mauritz: Sales per outlet by country, 2005/06
- Store concept
- Concept stores
- Retail offering
- Market positioning
- Brands/product offer
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- Figure 47: H&M own brand portfolio, 2007
- One-off collections
- Pricing
- Operational issues
- Advertising and marketing
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- Figure 48: H&M: Advertising spending in the UK, 2006
- e-commerce and home shopping
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Grupo Inditex
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- Figure 49: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 50: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 51: Grupo Inditex: Financial performance, 2002/03-2006/07
- Like-for-like sales growth
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- Figure 52: Grupo Inditex: sales growth by type, 2002/03-2006/07
- Figure 53: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
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- Figure 54: Grupo Inditex: Consolidated sales by geographic region, Year to January 2002/03-2006/07
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- Figure 55: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
- Operating profit by fascia
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- Figure 56: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
- Figure 57: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
- Store portfolio
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- Figure 58: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
- Figure 59: Grupo Inditex: Outlet data, 2002/03-2006/07
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- Figure 60: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
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- Figure 61: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
- Figure 62: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
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- Figure 63: Grupo Inditex: Average store size by fascia, 2006/07
- European outlet data by country
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- Figure 64: Grupo Inditex: Outlet data by European market, year to January 2002/03-2006/07
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- Figure 65: Grupo Inditex: Outlet data by European market and by fascia, January 2007
- Franchises and joint ventures
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- Figure 66: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
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- Figure 67: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
- Figure 68: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
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- Figure 69: Grupo Inditex: Store expansion plans, 2007/08
- Retail offering
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- Figure 70: Grupo Inditex: Age positioning and product offer by fascia, 2007
- Market positioning, brands and pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Mini Company Profiles
Bernardi
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- Background
- Financial performance
- Store portfolio
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- Figure 71: Bernardi: Italian outlet data, 2002-05
- Retail offering
- e-commerce and home shopping
Chicco Artsana
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- Background
- Financial performance
- Store portfolio
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- Figure 72: Chicco: Outlet data, 2007
- Retail offering
- Market positioning, products and brands
- e-commerce
Original Marines
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- Figure 73: Original Marines: Sales as share of clothing specialists’ sales in Italy, 2001-06
- Background
- Financial performance
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- Figure 74: Original Marines: Group financial performance, 2001-06
- Store portfolio
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- Figure 75: Original Marines: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 76: Original Marines: Turnover by product category, 2005
- Pricing
- Operational issues
- e-commerce and home shopping
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Oviesse
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- Figure 77: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 78: Oviesse: Group financial performance, 2001/02-2006/07
- Recent trading
- Store portfolio
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- Figure 79: Oviesse: Group Outlet data, 2001/02-2006/07
- New format
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 80: Oviesse: Breakdown of offer by product category, 2006/07
- Pricing
- e-commerce and home shopping
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Preca Brummel
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- Background
- Financial performance
- Store portfolio
- Retail offering
- Market positioning, brands and product offer
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- Figure 81: Preca brummel: Own-brands’ positioning, 2007
- e-commerce and home shopping
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