Credit Cards - US - November 2008
Credit Cards - US - November 2008

This report expands on the analysis presented in Mintel's Credit Cards - U.S., October 2005 and Credit Cards Rewards Programs - U.S., August 2007 reports, specifically focusing on the market landscape for Premium Credit Cards. The economic climate of 2008 has left an indelible mark on the consumer lending industry, creating both opportunities and challenges for the issuers of Premium Credit Cards. The impact of the credit crunch, the ...

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

The Consumer—Attitudes about Cards
The Consumer—Benefits Awareness and Usage
Card Loyalty and Ownership
The Consumer—Attitudes and Behaviors of Premium Card Holders
Attitudes towards Fees and Services and use of Benefits