Credit and Debit Cards: Marketing to Small Businesses - US - March 2008
Credit and Debit Cards: Marketing to Small Businesses - US - March 2008

Small businesses are a dynamic and growing part of the US economy, representing a cross between consumers and more complex business organizations. In increasing numbers, small business owners are replacing traditional bank loans and equity lines of credit with credit and debit cards. This report examines key questions facing the credit and debit card industry as it relates to the small business market:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

The Market Size
Demographic Trends in the Small Business Market
Small Business Card Usage Increasing
Economic Outlook and Small Business Credit Availability
The Small Business Consumer
Small Business Consumer – Primary Debit or Credit Card Type
The Characteristics of Small Business Owners
Small Businesses – Employee Use of Business Cards
Small Businesses – Reasons for Primary Card Choice
Small Businesses – Factors in New Card Acquisition
Small Businesses and Debit Cards
Profile of Debit Card Users
Payment Methods Used by Business Debit Card Users
Key Influencers in Credit Card Acquisition Among Debit Card Users
Small Business Debit - Rewards Valued by Business Card Users
Non-card Users