Email Marketing in Financial Services - US - March 2008
Email Marketing in Financial Services - US - March 2008

This report looks at demographic and psychographic factors that influence consumers’ responses to email marketing campaigns related to the financial services industry. It also looks at how email marketing strategies are evolving in response to a changing online environment. How concerned are consumers about security threats? What approaches have financial services firms used to address these worries, and how effective have these approaches been? How can legitimate marketers compete with ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis—Identifying the Highly Marketable Consumers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Consumers’ Fears Inhibit Their Engagement with Companies
Companies are Responding to Trust and Security Concerns

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Advertising and Promotion

Other

Overview of Demographic Trends and Online Reach
The Email Gender Gap and other Usage Differences
Older Consumers—Online Activity and Response to Online Financial Marketing
Hispanics—Online Activity and Response to Online Financial Marketing
The Demographics of Education and Wealth, and Response to Online Financial Marketing
Online Financial Marketing Responses by Marital Status and U.S. Regions
Consumer Concern about Security is Increasing; Trust is Weak
Reputation: The Value of Brand Quantified