CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel expects the retail market for fish and seafood to grow steadily during 2008-13, buoyed by consumer desire for healthful protein sources, but mitigated by pricing pressure, as well as the economic downturn, which may push consumers to lower cost proteins. This report provides the following insights to industry participants:
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Fresh Fish and Shellfish
Segment Performance—Frozen Fish and Shellfish
Segment Performance—Canned Fish and Shellfish
Retail Channels
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Frozen Fish and Shellfish
Brand Share—Shelf Stable Fish and Shellfish
Brand Share—Refrigerated Fish and Shellfish
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels—Drug and Mass
Personal Consumption of Fish and Seafood
Fish and Seafood Usage and Usage Frequency by Location
Fresh, Frozen, and Canned Fish and Seafood Use
Fish and Seafood Preparation Methods
Fish and Seafood Spending Trends and Rationales
Attitudes Toward Freshness, Source, and Cost
IRI/Builders—Key Household Purchase Measures
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