Cookies and Cookie Bars - US - November 2008
Cookies and Cookie Bars - US - November 2008

Although most consumers eat cookies, demand has sagged as many people are seeking to eat healthier and consume fewer sweets. Revenues have been pressured by better quality and highly marketed store brands that sell for less per unit and a continuing shift in sales from food stores to lower priced outlets.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Standard Cookies
Segment Performance—Healthy Cookies
Segment Performance—Premium Cookies
Segment Performance—Private Label Cookies
Segment Performance—Cookie Bars
Retail Channels
Retail Channels—Drug Stores
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Retail Channels—Mass and Other
Leading Companies
Brand Share—Standard Cookies
Brand Share—Healthy Cookies
Brand Share—Premium Cookies
Brand Share—Cookie Bars
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Incidence of Cookie Consumption
Cookie Consumption; Trends and Reasons
Cookie Consumption by Key Demographics
Frequency of Eating Cookies by Key Demographic Groups
Types of Cookies Eaten in Household by Key Demographics
Brand Preferences in Cookies by Key Demographics
Purchase Preferences of Cookies by Form
Attributes that Influence Cookie Purchases
Eating Habits, Cookies and Sweets
Attitudes toward Health and Cookies
Interest in Trying New Types, Flavors and Brands of Cookies
Attitudes and Opinions on Cookie Brands/Private Label
IRI/Builders—Key Household Purchase Measures