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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The casino industry has enjoyed steady growth for the past several years. However, economic crisis is driving down consumer confidence, and this is among the primary factors impeding growth in 2008. Given increased competition and the consumer trend toward entertaining more at home, casinos will need to refine their offerings and marketing strategies to optimize foot traffic and sales efforts. As such, market and consumer insight research have become crucially ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Commercial Casinos
Segment Performance—Tribal Casinos
Segment Performance—Racetrack Casinos (Racinos)
Segment Performance—Card Rooms
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables—A Gender Comparison
Appendix: Trade Associations
Other
Online Gambling
Geographic Distribution
Casinos in Gambling Context
Casino Visits
Casino Visits this Year, Compared to Last
Activities at the Casino
Attitudes towards Gambling among Casino Visitors
Attitudes towards Gambling among non-Casino Visitors
Simmons Cohort Analysis
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