CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
From 2003-08, the small kitchen appliance (SKA) market posted only modest sales growth. This report examines the existing highly consolidated supply structure and the retail landscape. It examines new features and innovations related to function, style and technology, and analyzes branding and advertising strategies online and in TV campaigns. Analysis and insights also include:
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Food Preparation Devices
Segment Performance—Cooking Devices
Segment Performance—Beverage Devices
Retail Channels
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Insights and Opportunities: Life Events
Insights and Opportunities: Four Pillars of Messaging
Insights and Opportunities: The non-traditional household
Market Drivers: Time spent cooking
Market Drivers: Macroeconomics
Market Drivers: Age and Household Characteristics
Driver: Household Income
Ownership, Purchase and Usage in Mintel Sample
Motivations to Purchase
The Purchase Process
Toasters, Microwaves, and Multifunction Products
Capitalizing on Cutbacks in Coffee House Purchasing
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