OTC Pediatrics - US - October 2008
OTC Pediatrics - US - October 2008

The U.S. OTC pediatric remedies market is in decline in 2008, due in large part to serious concerns about the safety and efficacy of cough and cold remedies. While cold/allergy/sinus remedies are still one of the leading segments in the market, these remedies along with cough syrups bear the brunt of waning public and professional confidence.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Internal Analgesics
Segment Performance—Cold/Allergy/Sinus Remedies
Segment Performance—Baby Formula/Electrolytes
Segment Performance—Vitamins
Segment Performance—Nasal Products
Segment Performance—GI Remedies
Segment Performance—Cough Remedies
Segment Performance—Miscellaneous Health Remedies
Retail Channels
Retail Channels—Drug Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Cluster Analysis—Flavor Favorers, Peer Reliers, and Neutral Nellys

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Internal Analgesics
Brand Share—Cold/Allergy/Sinus Remedies
Brand Share—Baby Formula/Electrolytes
Brand Share—Vitamins
Brand Share—Nasal Products
Brand Share—Gastrointestinal Remedies
Brand Share—Cough Remedies
Brand Share—Miscellaneous Health Products
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Retail Channels—Other FDMx outlets
OTC Pediatric Usage
Purchase and Preferences
Children’s OTC Medicine Forms
Effectiveness of OTC Pediatrics
Importance Attributes
Researching Children’s Medicine
The Role of Alternative Treatments
Side Effect Concerns
Dosing Concerns
Health and Safety Concerns
Custom Consumer Groups—Impact of Multiple Children on Product Usage and Attitudes
IRI/Builders Panel Analysis