The total market for shelf-stable meals grew moderately between 2003 and 2008. Trends incorporating value pricing, ethnic flavors and convenience are helping to grow the market. Microwaveable entrees are the fastest-growing segment, offering the best option in terms of convenience.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Dry Macaroni and Cheese
Segment Performance—Prepared Pasta Dishes
Segment Performance—Prepared Chili and Sloppy Joe Sauce
Segment Performance—Microwaveable Package Dinners
Segment Performance—Prepared Dinners/Entrées
Retail Channels
Retail Channels—Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Brand Preferences
Attitudes and Motivations
Race and Hispanic origin
Custom Consumer Groups
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dry Macaroni and Cheese
Brand Share—Prepared Pasta Dishes
Brand Share—Prepared Chili and Sloppy Joe Sauce
Brand Share—Microwaveable Package Dinners
Brand Share—Prepared Dinners/Entrées
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Fast Forward Trend
Retail Channels—Drug and Mass
Consumer Opinions Regarding New Product Options
Consumer Attitudes About Cooking
IRI/Builders Panel Data—Key Household Purchase Measures
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How much interest there is in products having healthy attributes, ethnic flavors and premium positioning
