Suncare - US - August 2008
Suncare - US - August 2008

The ongoing news coverage of the dangers of sun exposure and the efforts of manufacturers, retailers, and cancer prevention organizations to promote the use of sunscreen has combined to create a receptive audience for new suncare products. As a result the market has enjoyed three straight years of 10-12% growth. Beyond 2008, however, continued growth is more uncertain. Awareness of the dangers of the sun will undoubtedly continue to rise ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Adult In-Sun Products
Segment Performance—Kid/Baby Suncare
Segment Performance—Sunless Tanners
Retail Channels
Retail Channels—Drug Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Attitudes and Motivations
Teens
Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Retail Channels—Other IRI Channels
Brand Trends—Adult In-Sun Products
Brand Trends—Kids/Baby Sunscreens
Brand Trends—Sunless Tanners
Key Purchase Measures