Mobile Phones - US - September 2008
Mobile Phones - US - September 2008

The cell phone is the technology product of the 21st century. Phones that provide the ability to fully utilize the Internet are becoming more widely available, shifting the focus of development away from voice and toward data services. It is also clear that the cell phone will increasingly compete with the digital camera, MP3, GPS, and PDA segments of the consumer electronics market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes and Motivations
Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Advertising and Promotion
Innovation and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Smartphones
Traditional Phones
Ownership
Features and Cost