Household Paper Products - US - September 2008
Household Paper Products - US - September 2008

The $13 billion market for household paper products has shown strong growth since 2003, but much of this growth has been due to manufacturer price increases rather than growth in consumer demand. Continued declines in consumer confidence in the U.S. economy and rising inflation are causing consumers to make tough choices regarding the prices they are willing to pay for their favorite household paper brands and to think more ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Toilet Tissue
Segment Performance—Paper Towels
Segment Performance—Facial Tissues
Segment Performance—Paper Napkins
Segment Performance—Moist Towelettes for Hands and Face
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Mass and Other
Leading Companies
Brand Share—Toilet Tissues
Brand Share—Paper Towels
Brand Share—Facial Tissues
Brand Share—Paper Napkins
Brand Share—Moist Towelettes for Hands and Face
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Toilet Paper: Usage Frequency, Brands, and Attitude towards Branded Products
Appendix: Paper Towels: Usage Frequency, Type, Brands and Attitude towards Branded Products
Appendix: Paper Napkins: Usage Frequency, Type, Brands and Reasons For Choosing Branded Products
Appendix: The People: Choice of Retail Channels
Appendix: The People: Attitude and Behavior
Appendix: Trade Associations

Other

Incidence and Frequency of Use
Toilet Paper: Usage Frequency, Brands, and Attitude towards Branded Products
Paper Towels: Usage Frequency, Type, Brands, and Reasons for Choosing Branded Products
Facial Tissues: Usage Frequency, Type, Brands, and Reasons for Choosing Branded Products
Paper Napkins: Usage Frequency, Type, Brands, and Reasons for Choosing Branded Products
The People: Choice of Retail Channels
The People: Attitude and Behavior
IRI/Builders Panel Data—Key Purchase Household Measures
Facial Tissues: Usage Frequency, Type, Brands, And Reasons For Choosing Branded Products