This report explores the frozen meals category-going beyond discussion of market trends, segment performance and brand sales to include insight on how this mature market can continue to thrive in the face of increased competition for prepared meals. Also discussed are opportunities to hone demographic appeal to target new audiences.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Segment Performance—Single-Serve Frozen Meals
Segment Performance—Multi-Serve Frozen Meals
Segment Performance—Frozen Pot Pies
Retail Channels
Retail Channels—Supermarkets
Market Drivers
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Single-Serve Frozen Meals
Brand Share—Multi-Serve Frozen Meals
Brand Share—Frozen Pot Pies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Segment Overview
The Consumer: Personal and Household Usage of Frozen Meals
The Consumer: Attitudes and Behaviors Regarding Frozen Meals
Frozen Meals: Retail Channel Preferences
Frozen Meals: Types Consumers Want to See More Of
Opinions About Specific Frozen Meal Brands
The Consumer: Teens’ and Kids’ Frozen Dinner Usage
Custom Groups: Moms and Childless Females
IRI/Builders—Key Household Purchase Measures
IRI/Builders Panel Data
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How the category's maturity supports shifts in sales between brands and segments dependent upon innovation and ultimately, does little to expand beyond current users 
