CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The U.S. team sporting goods market experienced slow growth between 2003 and 2007, outpaced by inflation. Sales in certain segments, however, have experienced growth driven by technological advances, product development, and the ever-shifting relative popularity of sports. This report discusses how and why some segments are succeeding, as well as how brands in general can exploit current market trends in consumer attitudes toward individual team sports and sporting goods ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Athletic Team Goods
Segment Performance—Individual Sales
Retail Channels
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes and Motivations
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix: Trade Associations
Other
Baseball and Softball
Basketball
Hockey and Ice Skates
Football
Soccer
Volleyball and Badminton
Attitudes toward Brands
Brand Loyalty and Differentiation
Brand Qualities and Product Development
Participation and Ownership
Frequency of Participation, Purchasing, and Spend
It’s for the Kids
Race/Ethnicity
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