Functional Beverages - US - August 2008
Functional Beverages - US - August 2008

This report explores the functional beverage category and provides insights-going beyond discussing segments, brand performance, and current trends-to grow the consumer base and increase frequency of purchase from current consumers. Specifically, the highlights of analysis in the report include:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Functional Juice and Juice Drinks
Segment Performance—Enhanced Water
Segment Performance—Energy Drinks
Segment Performance—Functional Tea
Segment Performance—Functional Yogurt Drinks and Smoothies
Segment Performance—Functional Soy and Rice-based Drinks
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis—Antioxidizing maximizers, functionally passive, and uninformed infrequents
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands
Brand Share—Functional Fruit Juice and Juice Drinks
Brand Share—Enhanced Water
Brand Share—Energy Drinks
Brand Share—Functional Tea
Brand Share—Soy, Rice, and Almond-based Drinks
Brand Share—Functional Yogurt Drinks and Smoothies
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Studies on Fruit Juice
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Retail Channels—Mass and Drug
Retail Channels—Natural Channel
Functional Beverage Purchasing
Consumer Belief in Functional Drinks’ Effectiveness
Functional Beverage Preference and Role of Functional Ingredients
Attitude and Behavior and Interest in New Functional Beverages
Choice of Retail Channels to Purchase Functional Beverages
IRI/Builders Panel Data—Key purchase measures