Growth of live entertainment has vastly outpaced most forms of at-home entertainment and has become the crux of the newly emerged music industry. Growth has been consistent and uninterrupted for the last decade, but industry dynamics are shifting as major players redefine their roles and their relationships with performing artists. It remains to be seen whether the momentum of live performance will survive under the pressure of higher energy costs ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Segment Performance—Music Concerts
Segment Performance—Broadway Theater
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Attitudes and Motivations
Cluster Analysis—Performance Ambassadors, Middle spectators, Fair-weather friends
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Supply Structure—Concert Promoters
Retail Channels—Ticket Distributors
Attendance
The Consumer—Music Festivals and Street Fairs
The Consumer—Sources of Information
1st December 2008
Pizza ordering goes high-tech via Internet, broadband cable 
30th July 2008
The Brooklyn Museum of Art’s crowd sourcing experiment falls flat. |
How the roles of major players are changing and integrating
