Contraceptives - US - June 2008
Contraceptives - US - June 2008

The U.S. market for OTC contraceptives is in great demand, thanks to growing populations of young consumers who are the most likely to use contraceptives, but also due to an increased emphasis on pleasure, with personal lubrication and sexual enhancement products showing rapid growth. Mintel explores the current climate in the U.S. with in-depth analysis of the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance
Segment Performance – Condoms
Segment Performance – Lubrication and Enhancement
Segment Performance – Plan B
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes and Motivations
Race and Ethnicity
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Condoms
Brand Share – Lubricants and Sexual Aids
Brand Share – Spermicides and FCs
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Impact of Household Income
Appendix: Trade Associations

Other

Competitive Context: Rx Birth Control
Competitive Context: Unprotected Intercourse
Retail Channels – Drug Stores
Retail Channels – Other
Market Drivers: Preventing STDs and Pregnancy
Market Drivers: The Pleasure Principle
Market Drivers: Demographics
Sex, Partners and Condom Usage
Use of Rx Birth Control
Use of and Interest in Pleasure-positioned Product
Higher Ed Makes for Higher Usage
Presence of Children