The enormous U.S. automobile market is undergoing many changes as a result of rising gas prices and the advent of the Internet as a research tool. In the context of a looming recession, manufacturers struggle to appeal to buyers concerned with gas expenses, while dealers continuously adjust to increasingly sophisticated customers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—New Trucks
Segment Performance—Used Trucks
Segment Performance—New Cars
Segment Performance—Used Cars
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis—Internet Savvy Shop-arounds, the High Roller Brand Loyalists, and Low-Income Recyclers
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Scopes and Themes
Retailing Trends
Consumers—Owned and Leased Vehicles
Consumers—Who Buys New, Used, or Leases
Consumers – Vehicle Types Owned or Leased
Consumers—Price Paid
Consumers—Circumstances Prompting Purchase of Vehicle
Consumers—Types of Vehicles and Benefits that Determined Purchase
Consumers—Time Spent Researching Purchase
Consumers—Information Sources
Consumers—Types of Websites Visited prior to Purchase
Consumers—How Internet Helped in Purchase
Consumers—Views on Dealerships and Salespeople
Consumers—Race and Ethnicity
Consumers—Method of Financing
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