Black Americans' Shopping and Spending Patterns - March 2008
Black Americans' Shopping and Spending Patterns - March 2008

This report provides critical insight on the shopping and spending patterns of Black Americans. This demographic has unique buying behavior that needs to be understood in order to optimize marketing and product development efforts.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables

Other

Demographics of Black America
Race, Discrimination and Life Satisfaction
Hobbies and other Lifestyle Attributes
Spending Patterns
Shopping Patterns
Advertising Attitudes and Preferences
Deeper Analysis—Cooking vs. Dining Out Cohorts