Healthy Snacking - US - February 2008
Healthy Snacking - US - February 2008

Healthy snacking has taken on added importance in view of convenience, health, regulation and movement by the food and beverage industry to adapt and prosper from these trends.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Segment Performance
Segment Performance—Nuts and Seeds
Segment Performance—Dried Fruit and Fruit Snacks
Segment Performance—Yogurt
Segment Performance—Rice Cakes
Segment Performance—Trail Mix
Segment Performance—Snack Bars
Segment Performance—Popcorn
Segment Performance—Cheese
Segment Performance—Pretzels
Segment Performance—Potato/Corn Chips
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Attitudes and Motivations
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Selected Brand Analysis—Nuts/Seeds
Selected Brand Analysis—Dried Fruit and Fruit Snacks
Selected Brand Analysis—Yogurt
Selected Brand Analysis—Rice Cakes
Selected Brand Analysis—Trail Mix
Selected Brand Analysis—Snack Bars
Selected Brand Analysis—Popcorn
Selected Brand Analysis—Cheese
Selected Brand Analysis—Pretzels
Selected Brand Analysis—Potato Chips
Frequency of Use
Custom Consumer Groups: Parents with Children in the Home
IRI/Builders Panel Data