Green Living - US - February 2008
Green Living - US - February 2008

The "green" marketplace is one of the fastest growing, most dynamic sectors of the US economy. In this report, Mintel examines the size, scope, and growth of the green consumer marketplace, as well as driving forces that will shape its future. The report keeps an eye toward expected changes sector by sector, as well as short-term and long-term outlooks for the market as a whole.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: HP2 Market Detail
Appendix: Trade Associations

Other

Super/True Green Population Tripled over 16 months
Awareness and Use of “Green” Consumer Goods
Youngest and Oldest Core of “Green” Market in Online Population
The Impact of Household Income
The Impact of Education
Households with Children
How do Greens Think?
Reasons for Buying or Not Buying Green
How Do We Know It’s Really Green?
Results from Mintel’s Qualitative Survey
A “Green” Future