Candles - US - February 2008
Candles - US - February 2008

The US candle industry has achieved 5% growth between 2002 and 2007, due to the increase in the number of women (the primary candle buyer) and the increase in the number of households. However, the market faces challenges in the rising price of oil (the primary ingredient in paraffin candles). This report features in-depth analysis of these and other issues, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Attitudes and Motivations
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—FDM Brands
Brand Share—Non-FDM Brands
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Scopes and Themes
Retail Channel Distinction
Non-FDM Candles
FDM Candles
Retail Channels—Supermarkets and Food Stores
Retail Channels—Drug and Mass
Retail Channels—Other Retailers and Store Audits
Retail Channels—Natural Channels
Frequency of Use
Purchasing Habits and Trends
IRI/Builders Panel Data
Simmons Cohort Analysis