Diet Trends - US - May 2008
Diet Trends - US - May 2008

This report focuses on diet trends among adults. The report answers the following questions:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis—Diet Plan Searchers, Wellness Dieters, Prospective Dieters

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables

Other

Who is Overweight?
How they are Dieting
Why they are Dieting
The Diet Plans They Follow
“Heart Healthy” Diet
“Low Fat” Diet
Calorie Counting
Satisfaction with and Interest in Diet Plans
Attitudes towards Dieting
Using the Food, Not the Plan
Custom Consumer Groups—Moms Key to Diet Market