Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Altered images
- ‘Halo, is it me you’re betting on?’
- Stakes on a plane
- A CRM solution for the Loser’s Club
Market in Brief
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- Why do betting shops succeed?
- Transformation of shops responsible for higher expenditure
- Brighter but broader (appeal)?
- Waiting for The Man
- New channels more of an opportunity than a threat
- Loyalty-lite punters a problem
- Smoking ban barely on the radar
- Don’t FOBT-off the government
- 2007: a good year?
- What next for betting shops?
Fast Forward Trends
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- Trend 1: Supermarket Sweep
- What’s it about?
- Observations
- What Next?
- Trend 2: Team Maslow
- What’s it about?
- Observations
- What Next?
Internal Market Environment
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- Key points
- The Gambling Act
- One body to rule all
- A new dawn in advertising?
- FOBT backlash?
- How far to go with shop development
- Key areas of development
Broader Market Environment
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- Key points
- PDI
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2002-12
- Age
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- Figure 2: Trends in the age structure of the UK population, by gender, 2002-12
- Lifestage
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- Figure 3: Forecast adult population trends, by lifestage, 2002-12
- Socio-economic groups
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- Figure 4: Forecast adult population trends, by socio-economic group, 2002-12
- Will the smoking ban hurt betting shops?
- Interest in sport
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- Figure 5: Interest in named sports/pastimes, 2002-06
- The influence of the media
- Multichannel TV take-up
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- Figure 6: UK multichannel TV household penetration, by platform, 2002-07
- Sport on TV
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- Figure 7: Top ten televised sports, 2002-06
- Newspaper circulation
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- Figure 8: Leading sports magazines, by average net circulation per issue, 2005 and 2006
- Corruption, insider information and scandal
- What of the financial effects?
Competitive Context
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- Key points
- Gambling: amount staked
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- Figure 9: UK gambling stakes, by key sector, 2002-06
- General leisure spend
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- Figure 10: Consumer expenditure on selected leisure goods and activities, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- ‘Holiday fund departing from Gate 15’
- Betterex terminals
- Problem gambling? No problem with Spelkoll
Market Size and Forecast
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- Key points
- Estimated expenditure in UK betting shops
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- Figure 11: Expenditure in UK betting shops, 2002-12
- The next five years?
- New legislation to provide platform for growth…
- …albeit tempered by demographic trends
- Factors used in the forecast
Market Share
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- Key points
- National brands on the rise, independents in decline
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- Figure 12: Leading bookmakers, by number of outlets, 2002-06
Companies and Products
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- Key points
- Company developments
- Turf TV dispute
- European expansion
- 2007: A mixed bag
- Major operators
- William Hill
- Key financials
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- Figure 13: William Hill plc, key financials, 2003-06
- Other developments
- Ladbrokes
- Key financials
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- Figure 14: Ladbrokes plc, key financials, 2003-06
- Figure 15: Ladbrokes plc, breakdown of financials, 2006
- Latest results
- Other developments
- Coral Eurobet
- Key financials
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- Figure 16: Gala Coral, turnover, 2005/06
- Tote
- Key financials
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- Figure 17: Tote Bookmakers Limited, 2002/03-2005/06
- Latest results
- Paddy Power
- Key financials
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- Figure 18: Paddy Power plc, key financials, 2003-06
- UK Retail division
- Independent chains
- Betfred
- Key financials
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- Figure 19: Betfred, key financials, 2003-06
- David Pluck
- Better
Who Visits Betting Shops?
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- Key points
- Betting shop usage
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- Figure 20: Betting shop usage, May 2007
- Betting shop visitors by demographic analysis
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- Figure 21: Betting shop visitors, by demographic sub-group, May 2007
- Betting shop usage by detailed demographics
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- Figure 22: Betting shop usage, by demographic sub-group, May 2007
Are Betting Shop Visitors Loyal?
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- Key points
- Betting shop brand preference
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- Figure 23: Betting shop brand preference, May 2007
- Leading betting shop brand preference by demographic analysis
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- Figure 24: Betting shop brand preference, by demographic sub-group, May 2007
- Betting shop preference by frequency of visit
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- Figure 25: Betting shop brand preference, by frequency of visit, May 2007
Type of Betting and Activities Bet On
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- Key points
- Type of bookmaker platform used
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- Figure 26: Type of betting shop platform used, 2004-06
- What people bet on
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- Figure 27: Activities bet on, by people who use betting shops, 2004-06
- Pubs and bookies
- The cost of reputation
Attitudes Towards Betting Shops
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- Key points
- Attitudes toward betting shops
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- Figure 28: Attitudes towards betting shops, May 2007
- One-stop betting shop
- Allay the fears
- ‘Smetting’ to join ‘smexting’ and ‘smirting’
- Attitudes towards betting shops by demographic analysis
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- Figure 29: Attitudes towards betting shops, by demographic sub-group, May 2007
- Attitudes towards betting shops by frequency of attendance
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- Figure 30: Attitudes towards betting shops, by frequency of visit, May 2007
The Consumer – Targeting Opportunities
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- Key points
- Equivocal attitudes
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- Figure 31: Equivocal attitudes towards betting shops, May 2007
- Strength of feeling
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- Figure 32: Those with positive-only attitudes towards betting shops, by frequency of vist, May 2007
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- Figure 33: Those with negative-only attitudes towards betting shops, by frequency of vist, May 2007
- The Satisfieds and Dissatisfieds by demographic analysis
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- Figure 34: Satisfied and dissatisfied betting shop visitors, by , May 2007
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