Packaged, Premium and Current Accounts - UK - June 2008
Packaged, Premium and Current Accounts - UK - June 2008

The current account market is a mature market, but one that is highly segmented, having diversified over the years to cover many niche consumer segments. Since the OFT announced it was to launch an investigation into unarranged overdraft fees back in 2006, banks have seen a swathe of customers seeking to reclaim unarranged overdraft fees incurred in the past. Furthermore, having received an unfavourable verdict in the High Court test ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
SWOT Analysis
Trade Perspective
Market Size and Forecast
Market Segmentation
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer: Product Ownership

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Elements

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer: Product Ownership
Appendix – The Consumer: Switching Behaviour and Packaged Accounts
Appendix – The Consumer: Attitudinal and Packaged Account Supporter Groups

Other

The Consumer: Switching Behaviour and Packaged Accounts
The Consumer: Attitudinal and Packaged Account Supporter Groups