Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Diverse drivers fuel market
- Market rebounds in 2005, thanks to masstige and anti-aging
- Two segments, but blurring lines
- Consolidations, glow launches impact supply structure
- Advertising & promotion
- Premium outlets hold majority share; mass merchandisers follow closely
- Consumer attitudes and behavior
- What the future holds
Market Drivers
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- Aging population continues to spur sales
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- Figure 1: Qualities looked for in bodycare products, by age, June 2007
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- Figure 2: Population by age, 2002-12
- Older women lead the fight against aging…
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- Figure 3: Use of moisturizers, creams, and lotions, by age and gender, January-October 2006
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- Figure 4: Female population by age, 2002-12
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- Figure 5: Use of anti-aging products among women to reverse signs of aging, by age, December 2006
- …but younger women are not far behind
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- Figure 6: Use of anti-aging products among women to prevent signs of aging, by age, December 2006
- Not just your mother’s moisturizer
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- Figure 7: Use of moisturizers, creams, and lotions among men, January-October 2004-06
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- Figure 8: Male population by age, 2002-12
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- Figure 9: Qualities looked for in bodycare products, by gender, June 2007
- Ethnic consumers represent growing consumer base
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- Figure 10: Population by race and Hispanic origin, 2002-12
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- Figure 11: Use of moisturizers, creams, and lotions, by race/ethnicity, January-October 2006
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- Figure 12: Qualities looked for in bodycare products, by race/ethnicity, June 2007
- Drug stores position themselves as prestige skincare outlets
- Wellness trend includes skin health
- Emergence of “dermatologist-turned-manufacturer”
- Department store closings and mergers possibly hurt sales potential
Market Size and Trends
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- Market size
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- Figure 13: Total U.S. retail sales of bodycare products, at current and constant prices, 2002-07
- New product trends
- Anti-aging
- BWC
- Yes To Carrots
- Natural ingredients
- Misery Boutique
- Avon Naturals
- Glow
- Dove
- Jergens
- Anti-stress
- Natura Bissé
- Aveeno
- Intensive relief
- Olay
- Gold Bond
Market Segmentation
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- Bodycare segments
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- Figure 14: Sales of bodycare products, segmented by retail channel, 2005 and 2007
- Mass bodycare
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- Figure 15: Sales of mass bodycare products, at current and constant prices, 2002-07
- Premium bodycare
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- Figure 16: Sales of premium bodycare products, at current and constant prices, 2002-07
Supply Structure
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- Leading manufacturers
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- Figure 17: Manufacturer FDM sales of bodycare products in the U.S., 2005 and 2007
- Manufacturer brand sales
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- Figure 18: Manufacturer brand FDM sales of mass bodycare products in the U.S., 2005 and 2007
- J&J
- Kao
- Beiersdorf
- Chesebrough-Ponds
- Pfizer
- P&G
- Private label
- Other companies
- Premium bodycare
- Estée Lauder
- Chanel
- Coty
- Henkel
- Mary Kay
- Elizabeth Arden
- Limited Brands
- Avon
- Shiseido
- Anthousa
Advertising and Promotion
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- Introduction
- Retailer spending
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- Figure 19: U.S. retailer ad spending for skincare products, by top 5 retailers, 2006
- Manufacturer spending
- J&J
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- Figure 20: Johnson’s 24-hour moisturizer—intensive relief
- Figure 21: Johnson’s Melt Away Stress Body Lotion—stress relief
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- Figure 22: Johnson’s Nourishing Renewal Lotion—transformative moisturizing
- Kao
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- Figure 23: Jergens—transformative, comprehensive moisturizing
- Figure 24: Jergens Natural Glow Firming daily Moisturizer—multi-benefit
- Beiersdorf
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- Figure 25: Eucerin Calming Crème—medicated relief plus moisturizing
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- Figure 26: Nivea Smooth Sensation—luxury moisturizing
- Figure 27: Nivea Sun Kissed Firming moisturizer—multi-benefit
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- Figure 28: Nivea Good-bye Cellulite—Skin Smoothing/Toning
- Chesebrough-Ponds
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- Figure 29: Vaseline Intensive Rescue Body Lotion—intensive relief
- Pfizer
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- Figure 30: Lubriderm Skin Nourishing Lotion—natural ingredients
- Procter & Gamble
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- Figure 31: Olay Quench Body Lotion—continuous relief
- Other companies
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- Figure 32: Dove Energy Glow Body Lotion—natural beauty; tanning/moisturizing
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- Figure 33: Dove Nourishing Body Lotion—natural beauty; intensive relief
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- Figure 34: Gold Bond Ultimate Healing Lotion—consumer testimonial; intensive relief
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- Figure 35: Palmer’s Olive Butter Formula with Vitamin E—natural ingredients
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- Figure 36: Keri Shea Butter—natural ingredients
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- Figure 37: Sarna Ultra Cream—intensive relief; medicinal positioning
Retail Distribution
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- Introduction
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- Figure 38: U.S. retail sales of bodycare products, by channel, 2005 and 2007
- Mass merchandisers
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- Figure 39: U.S. mass merchandiser sales of bodycare products, at current and constant prices, 2002-07
- Drug stores
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- Figure 40: U.S. mass drug store sales of bodycare products, at current and constant prices, 2002-07
- Supermarkets
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- Figure 41: U.S. supermarket sales of bodycare products, at current and constant prices, 2002-07
- Premium outlets
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- Figure 42: U.S. premium outlet sales of bodycare products, at current and constant prices, 2002-07
The Consumer: Adult Use
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- Introduction
- Summary
- Use of moisturizers, creams, and lotions
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- Figure 43: Use of moisturizers, creams, and lotions, by gender, January-October 2006
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- Figure 44: Use of moisturizers, creams, and lotions, by age and gender, January-October 2006
- Preferred moisturizer types and forms
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- Figure 45: Types and forms of bodycare products preferred, January-October 2006
- Moisturizer brands preferred
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- Figure 46: Ten leading preferred moisturizer brands, by gender January-October 2006
- Frequency of use
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- Figure 47: Frequency of moisturizer use, by gender, January-October 2006
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- Figure 48: Frequency of moisturizer use, by age, January-October 2006
The Consumer: Teen Use
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- Summary
- Use of moisturizers, creams, and lotions
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- Figure 49: Teen use of moisturizers, creams, and lotions, by gender, January-October 2006
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- Figure 50: Use of moisturizers, creams, and lotions, by age and gender, January-October 2006
- Teen frequency of use
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- Figure 51: Frequency of moisturizer use, by gender, January-October 2006
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- Figure 52: Frequency of moisturizer use, by age, January-October 2006
- Teen preferred moisturizer types and forms
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- Figure 53: Types and forms of bodycare products preferred, January-October 2006
- Moisturizer brands preferred among teens
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- Figure 54: Ten leading preferred moisturizer brands among teens, January-October 2006
The Consumer: Attitudes and Preferences Regarding Skin And Skincare Products
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- Summary
- Skincare concerns
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- Figure 55: Attitudes towards skin damage concerns, by gender and age, June 2006
- Purchasing behavior
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- Figure 56: Purchasing behavior for hand and body lotion, by gender and age, June 2007
- Preferred qualities in body lotions
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- Figure 57: Qualities looked for in bodycare products, by gender and age, June 2007
- Preferred use of hand and body lotion
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- Figure 58: Preferred use of bodycare products, by gender and age, June 2007
- Seasonal use of hand and body lotion
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- Figure 59: Seasonal routine for using bodycare products, by gender and age, June 2007
- Lotion gift-giving frequency
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- Figure 60: Frequency of hand/body lotion gift purchases, by gender and age, June 2007
The Consumer: Ethnic Bodycare
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- Summary
- Use of bodycare products
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- Figure 61: Use of moisturizers, creams, and lotions, by race/ethnicity, January-October 2006
- Preferred types and forms of moisturizers among ethnicities
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- Figure 62: Types and forms of bodycare products preferred, by race/ethnicity, January-October 2006
- Brands used by ethnicity
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- Figure 63: Brands purchased, by race/ethnicity, January-October 2006
- Ethnic attitudes towards skin damage factors
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- Figure 64: Attitudes towards skin damage concerns, by race, ethnicity, June 2006
- Purchasing behavior
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- Figure 65: Purchasing behavior for hand and body lotion, by race/ethnicity, June 2007
- Preferred qualities in body lotions
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- Figure 66: Qualities looked for in bodycare products, by race/ethnicity, June 2007
- Preferred use of hand and body lotion
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- Figure 67: Preferred use of bodycare products, by race/ethnicity, June 2007
- Seasonal use of hand and body lotion
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- Figure 68: Seasonal routine for using bodycare products, by race/ethnicity, June 2007
Future and Forecast
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- Future trends
- Population growing older
- Aging women primary users of skincare products
- Younger women follow closely
- Ethnic consumers increase in number
- Men steadily increase grooming
- Beyond moisturizing
- Wellness trend continues
- Market forecast
- Body care market
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- Figure 69: Forecast of total U.S. retail sales of body care products, at current and constant prices, 2007-12
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- Figure 70: Forecast of retail sales of body care products, at current and constant prices, 2007-12
- Mass body care
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- Figure 71: Forecast of U.S. retail sales of mass body care products, at current and constant prices, 2007-12
- Premium body care
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- Figure 72: Forecast of U.S. retail sales of premium body care products, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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