Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Break the mould!
- Let’s eat together some time
- It’s still an ‘occasion’ out of home
Market in Brief
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- No loss of appetite
- No lack of temptation
- Moving upmarket or belt-tightening?
- Moving away from ‘chain’ restaurants…
- …and towards more interesting casual dining experiences
- Food fashions and regulation will guide the future
Fast Forward Trends
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- Trend 1: Chips with Everything
- Definition
- Context
- Market touchpoints/implications
- Trend 2: Collaborate or Die
- Definition
- Concept
- Market touchpoints/implications
- Trend 3: Share and Share Alike
- Definition
- Context
- Market touchpoints/implications
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Legislation is the headache
- Expanding sectors
- Breakfast catering
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- Figure 1: Frequency of eating breakfast out of the home, March 2007
- Vending
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- Figure 2: Items bought from a vending machine, 2005 and 2007
Broader Market Environment
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- Key points
- PDI and consumer expenditure
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
- Catering to an ageing population
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- Figure 4: Trends in the age structure of the UK population, by gender, 2002-12
- Rising ABs bode well for the market
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- Figure 5: Forecast adult population trends, by socio-economic group, 2002-12
- Food and tourism
Competitive Context
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- Key points
- Eating out in the leisure context
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- Figure 6: Consumer expenditure on selected leisure goods and activities, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- No chop suey, please: reinventing a stale format
- Winners of the Catey Awards 2007
- Beyond the boring cafeteria
- Grab-and-go food with the petrol and the paper
- Reinventing the wheel
Market Size and Forecast
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- Key points
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- Figure 7: The UK market for eating out*, 2002-12
- Growth rates may wobble but the underlying factors remain very positive
- Today’s consumer concerns as a market influence
- Caterers in a quandary
- Future foodies: over to you, Gordon
- Factors used in the forecast
Segment Performance
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- Key points
- Segment market size
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- Figure 8: The UK eating out market*, by segment, 2002-07
- Segment forecast
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- Figure 9: The UK eating out market, by segment, at current prices, 2007-12
- Figure 10: The UK eating out market*, by segment, at constant prices, 2007-12
- Pub catering
- Hotel catering
- Restaurant meals
- Ethnic sit-down
- In-store catering
- Roadside catering
- Fast food
- Burger restaurants
- Ethnic takeaway
- Pizza and pasta
- Fish and chips
- Fried chicken
- Other fast food
- Other eating out operators
- Cafés, coffee shops and other catering
Companies and Products
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- The chain builders
- Gondola Holdings (PizzaExpress, ASK, Zizzi)
- Background
- Current strategy
- Financials
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- Figure 11: Key financial data for Gondola Holdings plc, 2005 and 2006
- McDonald’s Restaurants
- Background
- Current strategy
- Financials
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- Figure 12: Key financial data for UK McDonald’s Restaurants Ltd, 2003-05
- Mitchells & Butlers plc (Harvester, Toby, All Bar One, Sizzling Pub etc)
- Background
- Current strategy
- Financials
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- Figure 13: Key financial data for Mitchells & Butlers plc, 2003-06
- The Restaurant Group (Frankie & Benny’s, Garfunkels, Chiquitos)
- Background
- Current strategy
- Financials
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- Figure 14: Key financial data for The Restaurant Group plc, 2004-06
- Whitbread Group plc (Brewers Fayre, Beefeater, Costa Coffee)
- Background
- Current strategy
- Financials
- Yum! Brands Inc (Pizza Hut, KFC)
- Background
- Current Strategy
- Financials
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- Figure 15: Key financial data for Pizza Hut (UK) Ltd, 2003-05
- Figure 16: Key financial data for KFC (Great Britain) Ltd, 2003-05
- Icons and innovators
- Caprice Holdings
- Clapham House Group
- Conran Restaurants Ltd
- Hard Rock Café
- La Tasca
- Little Chef
- Loch Fyne
- Moto
- Nando’s Chickenland
- Paramount
- Select Service Partner
- Starbucks
- Tragus Holdings
- Wagamama
- YO! Sushi
The Consumer – Where Do People Eat?
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- Key points
- Steady demand for most types of restaurants
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- Figure 17: Eating out venues visited, 2005 and 2007
- Only the old, poor and single don’t eat out regularly
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- Figure 18: Most popular eating out venues visited, by detailed demographics, March 2007
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- Figure 19: Next most popular eating out venues visited, by detailed demographics, March 2007
- A la carte: choosing from a restaurant repertoire
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- Figure 20: Eating out venues visited, by eating out venues visited, March 2007
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- Figure 21: Other eating out venues visited, by eating out venues visited, March 2007
The Consumer – How Often Do They Eat Out?
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- Key points
- Frequency of eating out
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- Figure 22: Frequency of eating out, March 2007
- Pubs building on their loyalty from regular drinkers
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- Figure 23: Frequency of eating out, by venues visited, March 2007
- Restaurant repertoire by restaurant used
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- Figure 24: The number of restaurant types visited, March 2007
- Frequency of eating out – detailed demographics
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- Figure 25: Frequency of eating out, by detailed demographics, March 2007
The Consumer – Attitudes Towards Eating Out
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- Key points
- First, get the ambience right
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- Figure 26: Attitudes towards eating out, 2005 and 2007
- Hotels attract the discerning diners
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- Figure 27: Attitudes towards eating out, by venues visited, March 2007
- Chance for domestic restaurants to play ‘provenance’ card
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- Figure 28: Attitudes towards eating out, by other venues eaten in, March 2007
- Regulars want inspiration and ideas from restaurants
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- Figure 29: Attitudes towards eating out, by frequency of eating out, March 2007
- Attitudes towards Eating Out: Detailed Demographics
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- Figure 30: Most popular attitudes towards eating out, by detailed demographics, March 2007
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- Figure 31: Next most popular attitudes towards eating out, by detailed demographics, March 2007
The Consumer – Targeting Opportunities
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- Key points
- Urban Explorers (15% of adults 15+ or 7 million adults)
- Curious Indulgers (19% of adults 15+ or 9 million adults)
- Celebrationists (40% of adults 15+ or 18 million adults)
- Conventional Eaters (19% of adults 15+ or 9 million adults)
- Celebrationists and Conventionals want the traditional option
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- Figure 32: Eating out targeting opportunities, by venues visited, March 2007
- Urban explorers try out lots of places and dishes
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- Figure 33: Eating out targeting opportunities, by number of venues visited, March 2007
- Seasonal opportunities for the monthly visitors
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- Figure 34: Eating out targeting opportunities, by frequency of eating out, March 2007
- Correlation of type of restaurant used
- How to read the graph:
- Conclusion
- Eating out targeting opportunities – detailed demographics
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- Figure 35: Eating out targeting opportunities, by detailed demographics, March 2007
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