Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Getting technical at sports venues
- Poker fascia for gaming machines?
- The casino experience at home and abroad
Market in Brief
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- New legislation to shape the sector from 2007
- The super-casino – bringing Vegas to the UK?
- Technical innovation driving the market forward
- A gambling nation?
- Negative perceptions dog the industry
Fast Forward Trends
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- Trend 1: Back to the Future
- What's it about?
- Observations
- What next?
- Trend 2: Horizontal Communities
- What's it about?
- Observations
- What next?
- Trend 3: Non-standard Society
- What's it about?
- Observations
- What next?
Internal Market Environment
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- Key points
- The Gambling Act 2005
- All change in September 2007
- The Gambling Commission takes the reins
- Casino boom on the way
- Other freedoms signal a bright future
- Gaming machines shake-up
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- Figure 1: New gaming machine classifications, February 2007
- Looking out for problem gamblers
- Section 16 and Section 21 machines on their way out
- Bingo prizes to swell
- Disappointment with the new Act
- Betting shops take several positives
- Lottery players to show their skills
- Remote gambling set for further expansion
- Social responsibility
- Poker to feel the pressure of greater restrictions
- Poker clubs join forces
- The Gutshot case
- Taxation
- Gaming machine tax brought into line
- Remote Gaming Duty higher than expected
- New top rate for casinos
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- Figure 2: Gaming duty bands, 2006 and 2007
- Bingo operators complain over ‘double taxation’
- The smoking ban
- Bingo-ing up in smoke?
- Casinos to take a hit?
- Minimal impact for betting shops…
- …with online operators to reap the rewards
- US shuts up shop on online gambling
Broader Market Environment
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- Key points
- Demographic and economic trends
- Ageing population presents challenges and opportunities
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- Figure 3: Trends in the age structure of the UK population, by gender, 2002-12
- ABC1 population continues to expand
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- Figure 4: Forecast adult population trends, by socio-economic group, 2002-12
- Lower socio-economic groups more vulnerable?
- Changing player profiles
- Women’s spending power increasing
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- Figure 5: UK workforce, by gender, 2002-12
- Growth in PDI set to slow
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- Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
- Technology usage
- The Internet goes from strength to strength
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- Figure 7: Computer, Internet and broadband take-up, 2002-06
- Tuned in to a digital future
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- Figure 8: UK multichannel TV penetration, by platform, 2001-06
Competitive Context
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- Key points
- Competition for the leisure pound
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- Figure 9: Consumer expenditure on selected leisure goods and activities, 2002-06
- Betting on a good night out
- Las Vegas, UK-style?
- In-home leisure and other non-essential spending
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Gambling on the go
- Camelot spreads its net
- Virgin Poker targets poker virgins
- Learning to fly
Market Size, Segmentation and Forecast
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- Key points
- Market size
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- Figure 10: The UK gambling market, 2002-07
- Deregulation to spark boom time for the market
- The online sector: threats and opportunities
- Market segmentation
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- Figure 11: UK gambling stakes, by key sector, 2002-06
- Tax change sparks betting boom
- Casinos next for expansion
- Bingo set to suffer
- Turnaround for the Lottery
- Gaming machines feeling the pinch
- Net expenditure growth lags behind stakes
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- Figure 12: UK gambling net expenditure, by key sector, 2002-06
- Figure 13: Proportion of prizes to stakes, by key sector, 2006
- Forecast – Scenarios
- Scenario 1: Static
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- Figure 14: Forecast of gambling target groups, scenario 1, 2007-12
- Scenario 2: Optimistic
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- Figure 15: Forecast of gambling target groups, scenario 2, 2007-12
Brand Communication and Promotion
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- Key points
- Tight reins to be loosened…
- …but restrictions will still apply
- Online operators to lead the spending boom
- Bingo still trails the Lottery in TV stakes
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- Figure 14: TV advertising expenditure on bingo operators and the National Lottery (Camelot Group PLC), 2003-06
- Online bingo campaigns point the way
The Consumer – Who Gambles?
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- Key points
- Gamblers vs non-gamblers
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- Figure 15: Gamblers versus non-gamblers, February 2007
- Gamblers vs non-gamblers – who are they?
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- Figure 16: Gamblers versus non-gamblers, by demographic sub-group, February 2007
- Gambling activities
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- Figure 17: Gambling activities done in the last 12 months, February 2007
- Who gambles on what?
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- Figure 18: Gambling activities done in the last 12 months, by demographic sub-group, February 2007
- Targeting the young – a risky proposition
- Low-income groups more vulnerable?
- iTV gambling primed for take-off
- Gambling combinations
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- Figure 19: Combinations of types of gambling, February 2007
- Lottery softies?
- Game on for fruit machine players
The Consumer – Habits and Motivations
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- Key points
- Locations and methods of gambling
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- Figure 20: Locations/methods of gambling used in the last 12 months, February 2007
- In-person vs online
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- Figure 21: Selected locations/methods of gambling used, by selected gambling activities done in the last 12 months, February 2007
- Betting shop users yet to fully embrace online gambling
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- Figure 22: Locations/methods of gambling used in the last 12 months, by other locations/methods used, February 2007
- Who gambles where?
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- Figure 23: Locations/methods of gambling used in the last 12 months, by demographic sub-group, February 2007
- Why?
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- Figure 24: Main gambling motivation, February 2007
- Lottery players in it for the money
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- Figure 25: Main gambling motivation, by gambling activities done in the last 12 months, February 2007
- What motivates different groups?
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- Figure 26: Main gambling motivation, by demographic sub-group, February 2007
The Consumer – Attitudes Towards Gambling
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- Key points
- Negative perceptions of the industry
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- Figure 27: Attitudes towards gambling, February 2007
- Attitudes towards gambling – demographic analysis
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- Figure 28: Most popular attitudes towards gambling, by demographic sub-group, February 2007
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- Figure 29: Further attitudes towards gambling, by demographic sub-group, February 2007
- Old heads express concern
- Venues not catering for ABs
- North West primed for the super-casino
- The influence of gambling activities on attitudes
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- Figure 30: Attitudes towards gambling, by gambling activities done in the last 12 months, February 2007
The Consumer – Identifying Gambling Types
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- Key points
- How serious?
- Lottery-only dominates the market
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- Figure 31: Levels of gambling, February 2007
- Scratchcards taken seriously, but not bingo
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- Figure 32: Gambling activities done in the last 12 months, by levels of gambling, February 2007
- Who are the serious gamblers?
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- Figure 33: Gambling activities done in the last 12 months, by demographic sub-group, February 2007
- Gambling target groups
- High Rollers (6% of adults aged 18+ or 2.9 million adults)
- Who are they?
- Occasional Tables (16% of adults aged 18+ or 7.6 million adults)
- Who are they?
- Vice Squad (33% of adults aged 18+ or 15.8 million adults)
- Who are they?
- Non-starters (45% of adults aged 18+ or 21.5 million adults)
- Who are they?
- Gambling target groups – detailed demographics
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- Figure 34: Gambling target groups, by demographic sub-group, February 2007
- Gambling target groups – what do they gamble on?
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- Figure 35: Gambling activities done in the last 12 months, by gambling target groups, February 2007
- Gambling target groups – what motivates them?
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- Figure 36: Gambling motivations, by gambling target groups, February 2007
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