Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Highlights
- Population and buying power grow
- More products for Hispanics draw former consumers out of black haircare market
- Changes in styling trends drive sales down
- Market growing?
- Top suppliers are mainstream manufacturers
- Promotion on a smaller level most successful
- Channels outside FDM more important than in mainstream
- Use of conditioner and relaxers significantly different than others
- Consumer purchasing decisions
- Outlook for future is mixed
Market Drivers
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- Differences in hair type
- Demographics favor growth
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- Figure 1: Population, by race and Hispanic origin, 2002-12
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- Figure 2: U.S. black or African-American population, by age and gender, 2005
- Buying power increasing for minorities
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- Figure 3: U.S. buying power statistics, by race/ethnicity, 1990-2011
- Mainstream draws Hispanics out of black haircare market
- Growing interest in natural styles drives sales down
- Improving economy increases money for discretionary purchases
Market Size and Trends
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- Figure 4: Total U.S. retail sales of haircare products formulated for black hair, at current and constant prices, 2001-06
- Black haircare trends
- Natural ingredients key
- Mature relaxer category seeking new names for products and breakage is new focus
- Black men’s haircare lines continue to be introduced
- Trading chemicals for heat
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Market Segmentation
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- Figure 5: FDM sales of black haircare products, segmented by type, 2004 and 2006
- Shampoo/conditioner
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- Figure 6: FDM sales of shampoo/conditioner formulated for black hair, at current and constant prices, 2001-06
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- Figure 7: FDM sales of shampoo/conditioner formulated for black hair, by product type, 2001-06
- Relaxer kits
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- Figure 8: FDM sales of relaxer kits formulated for black hair, at current and constant prices, 2001-06
- Styling products
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- Figure 9: FDM sales of styling products formulated for black hair, at current and constant prices, 2001-06
- Hair color
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- Figure 10: FDM sales of hair color formulated for black hair, at current and constant prices, 2001-06
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Supply Structure
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- Companies and brands
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- Figure 11: FDM manufacturer sales of black haircare products in the U.S., 2004 and 2006
- Shampoo/conditioner
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- Figure 12: FDM manufacturer brand sales of black-targeted shampoo/conditioner in the U.S., 2004 and 2006
- Relaxer kits
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- Figure 13: FDM manufacturer brand sales of black-targeted relaxer kits in the U.S., 2004 and 2006
- Styling products
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- Figure 14: FDM manufacturer brand sales of black-targeted styling products in the U.S., 2004 and 2006
- Hair color
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- Figure 15: FDM manufacturer brand sales of black-targeted hair color in the U.S., 2004 and 2006
Advertising and Promotion
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- L’Oréal (SoftSheen-Carson)
- Feria hair color
- Dark & Lovely
- SoftSheen-Carson Optimum Care
- General SoftSheen-Carson
- Mizani
- The Alberto-Culver Company
- Pro-Line Barber Select
- Soft & Beautiful
- TCB
- Motions
- Procter & Gamble
- Pantene Pro-V Relaxed & Natural
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- Figure 16: Pantene Pro-V Relaxed & Natural
- Pantene Pro-V Daily Moisture
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- Figure 17: Pantene Pro-V Daily Moisture
- Clairol Textures & Tones
- Bronner Bros.
- Luster Products, Inc.
Retail Distribution
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- Figure 18: U.S. retail sales of haircare products formulated for black hair, by channel, 2004 and 2006
- Beauty and barber supply stores
- Professional salons
- FDM retailers
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- Figure 19: FDM sales of haircare products formulated for black hair, by source, 2001-06
- Internet
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The Consumer: Incidence and Frequency of Product Use
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- Introduction
- Summary
- Usage of haircare products—overview
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- Figure 20: Hair product usage, by race/ethnicity, January-October 2006
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- Figure 21: Hair product usage—black adults, by gender, January-October 2006
- Shampoo brands used
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- Figure 22: Shampoo brand usage—black adults, by gender, January-October 2006
- Conditioner brands used
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- Figure 23: Conditioner brand usage—black adults, by gender, January-October 2006
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- Figure 24: Frequency of conditioner usage—black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions types used
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- Figure 25: Hair styling products type usage—black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions brands used
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- Figure 26: Hair styling products brand usage—black adults, by gender, January-October 2006
- Hair styling gels/creams/lotions frequency of usage
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- Figure 27: Frequency of hair styling gels/creams/lotions usage—black adults, by gender, January-October 2006
- Home permanent/relaxer brands used
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- Figure 28: Home permanent or relaxers brand usage—black adults, by gender, January-October 2006
- Hair color brands used
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- Figure 29: Hair coloring product brand usage—black adults, by gender, January-October 2006
The Consumer: Purchasing Decisions and Spending
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- Summary
- Black haircare product purchasing patterns
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- Figure 30: Purchasing patterns for haircare products among black adults, May 2007
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- Figure 31: Purchasing patterns for haircare products among black adults, by gender, May 2007
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- Figure 32: Purchasing patterns for haircare products among black adults, by age, May 2007
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- Figure 33: Purchasing patterns for haircare products among black adults, by presence of children in household, May 2007
- Where haircare products are purchased
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- Figure 34: Source of haircare products for black women, 2005 and 2007
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- Figure 35: Source of haircare products, by gender, May 2007
- Considerations when buying haircare products
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- Figure 36: Factors taken into consideration when buying haircare products by black women, May 2007
- Monthly expenditures on haircare
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- Figure 37: Monthly expenditures for haircare by black women, May 2007
- Frequency of professional hair services
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- Figure 38: Frequency of having hair done professionally by black women, May 2007
Future and Forecast
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- Future trends
- All black hair is not created equal
- Innovation necessary for mature market
- Population growth may not grow sales
- Market forecast
- Black haircare products
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- Figure 39: Forecast of total U.S. sales of black haircare products, at current and constant prices, 2006-11
- Black haircare shampoo and conditioner
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- Figure 40: Forecast of U.S. FDM sales of black haircare shampoo and conditioner, at current and constant prices, 2006-11
- Black haircare relaxer kits
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- Figure 41: Forecast of U.S. FDM sales of black haircare relaxer kits, at current and constant prices, 2006-11
- Black haircare styling products
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- Figure 42: Forecast of U.S. FDM sales of black haircare styling products, at current and constant prices, 2006-11
- Black haircare color products
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- Figure 43: Forecast of U.S. FDM sales of black haircare color products, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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