Online Social Networking - UK - April 2008
Online Social Networking - UK - April 2008

If anything justifies the use of the word ‘phenomenon’ it is the growth of online social networking seen in the UK over the past year to 18 months. Metrics data report triple-digit annual growth in traffic and ‘Facebook’ made it into the 2008 Collins English Dictionary as both a noun and a verb. As it says on the PG Tips monkey’s T-shirt: “I Facebooked your mum.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Broader Market Environment
Competitive Context
Market Size and Forecast

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Elements

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Who Uses Social Networking Websites?
Appendix – Who Uses Which Network?
Appendix – With Which Online Social Networks are Members Most Engaged?
Appendix – How Do We Use Social Networks?
Appendix – What Do We Do Outside Our Social Networks?
Appendix – More Time Social Networking, Less Time Doing What?
Appendix – What Do We Think About Online Social Networks?

Other

Who Uses Social Networking Websites?
Who Uses Which Network?
Where do we Network?
With Which Online Social Networks are Members Most Engaged?
How Do We Use Social Networks?
What Do We Do Outside Our Social Networks?
More Time Social Networking, Less Time Doing What?
What Do We Think About Online Social Networks?
Social Networking and the Young
Social Networking Attitudinal Groups