Activity/Special Interest Holidays - UK - April 2008
Activity/Special Interest Holidays - UK - April 2008

With an estimated 10.2 million breaks taken in 2007 and volume growth of 17.2% since 2003, activity holidays are comfortably outperforming the overall travel market. By the end of 2008, activity holidays are expected to account for nearly one in eight holidays taken by Britons, growing from just over one in ten in 2003.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market In Brief
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Activity Holidays Taken
Appendix – Activity Holiday Habits
Appendix – Attitudes Towards Activity Holidays
Appendix – Activity Holidays Targeting Opportunities

Other

Market Size, Forecast and Segmentation
Activity Holidays Taken
Activity Holiday Habits
Attitudes Towards Activity Holidays
Activity Holiday Targeting Opportunities