Table of Contents
Scope and Themes
-
- What you need to know
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Key ideas
- Market background
- Consumption trends and behavior
- Weight control—a losing battle
- Attitudes and beliefs about diet and health
- Convenience
- Future trends
Market Background
-
- Significant change in consumption patterns
-
- Figure 1: Average daily per capita calories consumed,* by food group, 1970-2004
- Effects of an aging population
-
- Figure 2: U.S. resident population, by age, 2000 and 2005
- Family influence is strong
-
- Figure 3: U.S. resident families, by number of own children under age 18, 2005
- Diseases and associated risk factors
-
- Figure 4: Diseases and associated risk factors, by race and gender, 2004
- Weight control concerns
-
- Figure 5: Age-adjusted percent distributions of Body Mass Index (BMI) among persons 18 years of age and over, by gender and age, 2003/04
-
- Figure 6: Prevalence of overweight* among U.S. children and adolescents (aged 2-19), 1974-2004
Consumption Trends and Behavior
-
- Overview
- Dietary guideline changes take hold
- Trans fat initiatives
-
- Figure 7: Trans fat initiative timeline (selected actions), 2005-07
- Awareness of dietary guidelines
-
- Figure 8: Awareness of USDA dietary guidelines, by age, February 2007
- Organic foods gain popularity
-
- Figure 9: Total U.S. retail dollar sales of organic food through FDM and natural supermarket
-
- Figure 10: Frequency of organic food purchases, 2000 and 2005
- Consumption patterns
-
- Figure 11: Consumption frequency of selected food groups, February 2007
-
- Figure 12: Consumption frequency of food groups—mean number of times per week, by age,
- Eating influences
-
- Figure 13: Influences on eating, by age, February 2007
-
- Figure 14: Influences on eating, by presence of children, February 2007
- Behavior modification
-
- Figure 15: Food limitations, by gender, February 2007
-
- Figure 16: Food limitations, by age, February 2007
-
- Figure 17: Food limitations, by educational attainment, February 2007
- Are people eating less fast food?
-
- Figure 18: Trend: Average number of times eaten at fast food/drive in restaurant in last 30 days, 2001-06
-
- Figure 19: Trend: Incidence of thinking fast food is all junk, 2001-06
-
- Figure 20: Selected breakfast menu additions, Menu Insights, 2006-07
- Interest in diet trends
-
- Figure 21: Interest in diet trends, by gender, February 2007
-
- Figure 22: Interest in diet trends, by age, February 2007
-
- Figure 23: Interest in diet trends, by race/ethnicity, February 2007
- GNPD food claims: An opportunity to promote preventive foods
-
- Figure 24: Top ten food claims in new product launches in the U.S., by quarter, 2006
Weight Control
-
- Overview
- Perceived weight
-
- Figure 25: Perceptions of own weight, by gender, February 2007
-
- Figure 26: TV ad for Everslim featuring mother/doctor testimonial
-
- Figure 27: TV ad for H-57 featuring “Vito” from the Sopranos
- Figure 28: TV ad for Nutrisystem featuring Dan Marino
-
- Figure 29: Perceptions of own weight, by age, February 2007
- Prevalence of dieting or weight control
-
- Figure 30: Prevalence of watching or controlling diet, by key demographics, May 2005-June 2006
- Reasons for watching one’s weight
-
- Figure 31: Reasons for watching weight, by age, May 2005-June 2006
- Types of foods purchased when watching one’s diet
-
- Figure 32: Type of foods purchased when watching diet, by age, May 2005-June 2006
Attitudes and Beliefs About Diet and Health
-
- Overview
- Purchase decisions
-
- Figure 33: Factors that influence grocery shopper’s purchase decisions “a lot,” 2006
-
- Figure 34: Food purchase interests and concerns, by gender, February 2007
-
- Figure 35: Food purchase interests and concerns, by educational attainment, February 2007
- Health, diet beliefs and actions
-
- Figure 36: Attitudes toward health and diet, by gender, May 2005-June 2006
-
- Figure 37: Attitudes toward health and diet, by age, May 2005-June 2006
-
- Figure 38: Attitudes toward health and diet, by educational attainment, May 2005-June 2006
- Challenges to healthy eating
-
- Figure 39: Major reasons for not eating a healthy diet, 2006
- Influence of eating on health and wellbeing
-
- Figure 40: Perception of health and looks as they relate to diet, by age, February 2007
- Perceptions of harmfulness of fat, cholesterol, salt and sugar
-
- Figure 41: Perceived harmfulness of fat, cholesterol, salt and sugar, by gender, February 2007
-
- Figure 42: Perceived harmfulness of fat, cholesterol, salt and sugar, by age, February 2007
- Food safety
-
- Figure 43: E. coli O157:H7 outbreaks, 2006
-
- Figure 44: Acting on food safety warnings, December 2006
Convenience: Attitudes, Fast Food and Consumer Anomalies
-
- Overview
- Time pressures
-
- Figure 45: Time pressures on eating and taking care of self, by gender, May 2005-June 2006
-
- Figure 46: Time pressures on eating and taking care of self, by age, May 2005-June 2006
- Expenditures on food at home and away from home
-
- Figure 47: Average annual expenditures per consumer unit, food at home & food away from home,
-
- Figure 48: New menu items with low calorie, low-fat and/or light claim at QSRs or fast casual
- Frequency of eating out versus eating at home
-
- Figure 49: Frequency of eating out or cooking at home, February 2007
- Fast food
- Fast food restaurant visitation
-
- Figure 50: Average visits to fast food restaurants, by key demographics, May 2005-June 2006
- Meals eaten at fast food restaurants
-
- Figure 51: Fast food meal preferences, by age, May 2005-June 2006
- Intentions vs. actions: Fast-food as part of your weight loss plan?
-
- Figure 52: Incidence of going to/eating/drinking food and drink establishments/products by dieting/exercise status
Future Trends
-
- An aging population
-
- Figure 53: Projections of U.S. resident population, by age, 2005 and 2015
- Ethnic diversity fuels what attitudes?
-
- Figure 54: Population, by race and Hispanic origin, 2002-12
- Organic food interest continues to grow; distribution broadens
-
- Figure 55: Forecast of organic food through FDM and natural supermarket channels, at current and constant prices, 2006-11
-
- Figure 56: Growth of menu items using natural, naturally raised or organic claims, Menu Insights, Q1 2005-Q2 2006
- Holy grail of diet and health—a continuing quest
Appendix: Trade Associations
Appendix: Simmons Cohorts
-
-
- Figure 57: Married couples cohorts
- Figure 58: Single women cohorts
- Figure 59: Single men cohorts
-
Back to top