CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Recent years have a witnessed a growth in the finance sector’s profitability, underpinned by a healthy economic and business environment. Other positive drivers include rising consumer demand, a reduction in operating costs, an increase in financial intermediation services and a revival in the stock market.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Elements
Other
The Business Environment
Overcoming Obstacles to Communication
Brand Power
The Role of Advertising and Promotion
Advertising Expenditure Trends
Leading Finance Sector Advertisers
The Consumer – Ad Recall
The Consumer – Behavioural Response
The Consumer – Response Stimuli
Summing Up and Moving On
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