Effectiveness of Financial Services Marcoms - UK - February 2007
Effectiveness of Financial Services Marcoms - UK - February 2007

Recent years have a witnessed a growth in the finance sector’s profitability, underpinned by a healthy economic and business environment. Other positive drivers include rising consumer demand, a reduction in operating costs, an increase in financial intermediation services and a revival in the stock market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Elements

Other

The Business Environment
Overcoming Obstacles to Communication
Brand Power
The Role of Advertising and Promotion
Advertising Expenditure Trends
Leading Finance Sector Advertisers
The Consumer – Ad Recall
The Consumer – Behavioural Response
The Consumer – Response Stimuli
Summing Up and Moving On