Alcohol: health and premiumisation - UK - October 2007
Alcohol: health and premiumisation - UK - October 2007

This report examines some of the key issues surrounding an alcohol market challenged by a slowly declining consumer base and the increasing emphasis placed on ‘health issues’.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Insights and Opportunities
Market in Brief
Fast Forward Trends

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

Market Context
The Impact of Food on the Alcohol Market
Competitive Environment
Legislation and Government Strategy
Market Value
Sector Performance?
What Does the Future Hold?
On- vs. Off-Trade
Alcohol and a Healthy Positioning
Threats and Opportunities
New Product Development Trends
Consumer Usage of Alcohol
The Consumer – Premium Purchase
The Consumer – Health Concerns
The Consumer – The Trade Off
The Consumer – A Question of Promotion
The Consumer – Out of Home