Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Snapshot of the market
- A challenging mix of market drivers
- Child population and incidence levels
- Lack of medical and prescription coverage
- Improved delivery systems and flavors
- Solid overall growth
- Gains for all segments but cold remedies
- Six leading manufacturers
- Print and TV still top media; Internet begins to impact
- Drug stores leading retailer; mass grows its business
- The consumer
- Population, self-care, and in-store clinics aid future sales
- Future market sales
Market Drivers
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- Incidence of pediatric ailments
- Influenza
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- Figure 1: Influenza seasonal severity, in the U.S., 2000/01-2005/06
- Hay fever
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- Figure 2: Average incidence of hay fever among children, by age, 2000-04
- Gastrointestinal ailments
- Pediatric obesity contributes to disorders
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- Figure 3: Prevalence of overweight children in the U.S., by age, 1976-2002
- Child population
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- Figure 4: U.S. child population projections, by age, 2001-11
- Lack of insurance fuels self-diagnosis and self-care
- Hispanic buying power
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- Figure 5: U.S. Hispanic population projections, by age, 2001-11
- Ease of compliance
- Pediatricians commonly advise against OTC remedies
- Usage appears to decline despite sales increases
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- Figure 6: Household use of OTC children’s medications, 2001-05
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
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- Figure 8: Graph: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
- Market trends
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- Figure 9: U.S. pediatric healthcare product launches, 2003-06 (Jan-Sept)
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- Figure 10: U.S. pediatric healthcare product introductions, by launch type, 2003-06 (Jan-Sept)
- Product trends
Market Segmentation
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- Overview
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- Figure 11: FDM sales of OTC pediatrics, segmented by type, 2004 and 2006
- Figure 12: FDM share of sales of OTC pediatrics, segmented by type, 2006
- Internal analgesics
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- Figure 13: FDM sales of pediatric internal analgesics, at current and constant prices, 2001-06
- Cold/allergy/sinus remedies
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- Figure 14: FDM sales of pediatric cold/allergy/sinus remedies, at current and constant prices, 2001-06
- Vitamins
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- Figure 15: FDM sales of pediatric vitamins, at current and constant prices, 2001-06
- Cough remedies
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- Figure 16: FDM sales of pediatric cough remedies, at current and constant prices, 2001-06
- Gastrointestinal remedies
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- Figure 17: FDM sales of pediatric gastrointestinal remedies, at current and constant prices, 2001-06
- Other health remedies
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- Figure 18: FDM sales of other pediatric health remedies, at current and constant prices, 2001-06
Supply Structure
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- Company and brand sales of OTC pediatric medicine
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- Figure 19: Manufacturer FDM sales of OTC pediatrics in the U.S., 2004 and 2006
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- Figure 20: Graph: Manufacturer FDM sales of OTC pediatrics in the U.S., 2006
- Internal analgesics
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- Figure 21: Manufacturer brand FDM sales of OTC pediatric internal analgesics in the U.S., 2004 and 2006
- Cold/allergy/sinus remedies
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- Figure 22: Manufacturer brand FDM sales of OTC pediatric cold/allergy/sinus remedies in the U.S., 2004 and 2006
- Vitamins
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- Figure 23: Manufacturer brand FDM sales of OTC pediatric vitamins in the U.S., 2004 and 2006
- Cough remedies
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- Figure 24: Manufacturer brand FDM sales of OTC pediatric cough remedies in the U.S., 2004 and 2006
- Gastrointestinal remedies
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- Figure 25: Manufacturer brand FDM sales of OTC pediatric gastrointestinal remedies in the U.S., 2004 and 2006
- Other health remedies
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- Figure 26: Manufacturer brand sales of OTC pediatric other health remedies in the U.S., 2004 and 2006
- Profiles of major manufacturers
- Johnson & Johnson
- Novartis Consumer Health
- Wyeth Labs, Inc.
- Pfizer, Inc.
- Bayer Consumer Health Division
- Adams Respiratory Therapeutics, Inc.
- Other companies
Advertising and Promotion
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- Overview
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- Figure 27: Estimated online streaming media expenditures, 2004-10
- McNeil
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- Figure 28: Motrin advertisement
- Figure 29: Tylenol Meltaway advertisement
- Novartis
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- Figure 30: Triaminic thin strips advertisement
- Figure 31: Triaminic cold relief advertisement
- Wyeth
- Pfizer
- Bayer
Retail Distribution
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- Introduction
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- Figure 32: U.S. retail FDM sales of OTC pediatrics, by channel, 2004 and 2006
- Drug stores
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- Figure 33: U.S. drug store sales of OTC pediatrics, at current and constant prices, 2001-06
- Mass merchandisers and clubs
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- Figure 34: U.S. mass merchandiser sales of OTC pediatrics, at current and constant prices, 2001-06
- Wal-Mart launches low-cost prescriptions
- Supermarkets
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- Figure 35: U.S. supermarket sales of OTC pediatrics, at current and constant prices, 2001-06
The Consumer
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- Introduction
- Summary
- Household usage of OTC pediatric cough/cold remedies
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- Figure 36: Household usage of OTC children’s cough/cold remedies, by age of respondent, January-September 2005
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- Figure 37: Household usage of OTC children’s cough/cold remedies, by household size, January-September 2005
- Types of OTC cough/cold remedies preferred
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- Figure 38: Types of OTC children’s cough/cold remedies preferred, by household size, January-September 2005
- Brands of OTC children’s cough/cold remedies preferred
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- Figure 39: Brands of OTC children’s cough/cold remedies preferred, by household size, January-September 2005
- Household usage of OTC pediatric fever/pain relievers
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- Figure 40: Household usage of OTC children’s fever/pain relievers, by age of respondent, January-September 2005
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- Figure 41: Household usage of OTC children’s fever/pain relievers, by household size, January-September 2005
- Types of OTC pediatric fever and pain relievers preferred
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- Figure 42: Types of children’s fever/pain relievers preferred, by household size, January-September 2005
- Brands of OTC children’s fever and pain relievers preferred
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- Figure 43: Brands of children’s fever/pain relievers preferred, by household size, January-September 2005
- Usage frequency of OTC children’s fever and pain relievers
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- Figure 44: Frequency of usage of OTC children’s fever/pain relievers, by household size, January-September 2005
- Purchases of OTC children’s remedies
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- Figure 45: Purchases of OTC children’s medicines, by marital status and number of children, September 2006
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- Figure 46: Purchases of OTC children’s medicines, by household income, September 2006
- Parents’ attitudes towards choosing OTC children’s remedies
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- Figure 47: Attitudes towards choosing OTC children’s medicines, by gender and number of children in household, September 2006
- Preferred delivery systems
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- Figure 48: Preferred delivery systems for OTC children’s medicines, by number of children in household, September 2006
- Parents’ attitudes towards OTC children’s remedies
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- Figure 49: Attitudes towards OTC children’s medicines, by gender, September 2006
- Cohort analysis
- Household usage of OTC pediatric cough/cold remedies and fever/pain relievers among cohorts
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- Figure 50: Household usage of OTC children’s cough/cold remedies or fever/pain relievers, by cohort, January-September 2005
- Hispanic analysis
- Hispanic household usage of OTC pediatric cough/cold remedies
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- Figure 51: Hispanic household usage of OTC children’s cough/cold remedies, by gender and marital status, January-September 2005
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- Figure 52: Hispanic household usage of OTC children’s cough/cold remedies, by age, January-September 2005
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- Figure 53: Hispanic household usage of OTC children’s cough/cold remedies, by number of children in the household, January-September 2005
- Types of OTC cough/cold remedies preferred among Hispanic households
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- Figure 54: Types of OTC children’s cough/cold remedies preferred among Hispanic households, by household size, January-September 2005
- Brands of OTC children’s cough/cold remedies preferred among Hispanic households
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- Figure 55: Brands of OTC children’s cough/cold remedies preferred among Hispanic households, January-September 2005
- Hispanic household usage of OTC pediatric fever/pain relievers
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- Figure 56: Hispanic household usage of OTC children’s fever/pain relievers, by marital status and number of children in household, January-September 2005
- Types of OTC pediatric fever and pain relievers preferred among Hispanic households
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- Figure 57: Types of children’s fever/pain relievers preferred among Hispanic households, January-September 2005
- Brands of OTC children’s fever and pain relievers preferred among Hispanic households
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- Figure 58: Brands of children’s fever/pain relievers preferred among Hispanic households, by household size, January-September 2005
- Usage frequency of OTC children’s fever and pain relievers among Hispanic households
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- Figure 59: Frequency of usage of OTC children’s fever/pain relievers among Hispanic households, by household size, January-September 2005
Future and Forecast
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- Future trends
- Child population forecast to increase by 2011
- Self-diagnosis and self-care expected to continue
- Further opportunities in Hispanic market
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- Figure 60: U.S. Hispanic population, by age, 2001-11
- In-store clinics continue to expand retail healthcare role
- Market Forecast
- OTC pediatric medicine
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- Figure 61: Forecast of total U.S. FDM sales of OTC pediatric medicine, at current and constant prices, 2006-11
- Figure 62: Trends in U.S. retail sales of OTC pediatric medication at current prices, 2001-11
- OTC pediatric internal analgesics
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- Figure 63: Forecast of U.S. FDM sales of OTC pediatric internal analgesics, at current and constant prices, 2006-11
- OTC pediatric cold, allergy, and sinus remedies
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- Figure 64: Forecast of U.S. FDM sales of OTC pediatric cold, allergy, and sinus remedies, at current and constant prices, 2006-11
- OTC pediatric vitamins
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- Figure 65: Forecast of U.S. FDM sales of OTC pediatric vitamins, at current and constant prices, 2006-11
- OTC pediatric cough remedies
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- Figure 66: Forecast of U.S. FDM sales of OTC pediatric cough remedies, at current and constant prices, 2006-11
- OTC pediatric gastrointestinal remedies
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- Figure 67: Forecast of U.S. FDM sales of OTC pediatric gastrointestinal remedies, at current and constant prices, 2006-11
- Other OTC pediatric health remedies
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- Figure 68: Forecast of U.S. FDM sales of other OTC pediatric health remedies, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Wyeth Consumer Healthcare: Robitussin Pediatric Cough & Cold
- Gerber: Vitamin Drops
- Sundown Vitamins: Spider-Man Complete
- McKesson: Sunmark Children’s Loratadine Syrup
- Walgreens: Children’s Wal-itin Allergy Relief
- CVS Pharmacy: Infant’s Ibuprofin
- Vital Basics: Focus Factor Chewables
- Improvita: Gassy Gator Tummy Chews
- Topco Associates: Top Care Children’s Quick Melts
- McNeil Consumer Products: Children’s Tylenol with Flavor Creator
- McNeil Consumer Products: Children’s Motrin
Appendix: Simmons Cohorts
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- Figure 69: Married couples cohorts
- Figure 70: Single women cohorts
- Figure 71: Single men cohorts
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