Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Who is the specialty food consumer?
- A diverse American population increase interest in specialty products
- International travel educates U.S. consumers
- Spending on food at home
- Specialty foods available through multiple channels
- New product launches
- What specialty food consumers buy
- Specialty food purchasers choose ethnic, natural, and organic products
- Shopping habits of specialty food consumers
- Where they buy specialty food
- Dining out
- Dining in
- Entertaining and cooking
- Business and pleasure travel
- Other activities and pursuits
- Future trends: Continued experimentation with specialty products
- As immigrants acculturate, their food traditions seem less exotic
- Not all smooth sailing
Market Factors
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- A diverse population with diverse food interests
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- Figure 1: Immigration to the U.S. by region of origin, 1999-2004
- Figure 2: Immigration to the U.S. by country of origin, 1999-2004
- International travel increases interest in international food
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- Figure 3: Number of international trips by U.S. resident travelers, 2001-04
- Spending on food at home
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- Figure 4: Average expenditures of all CUs for food and beverages at home, by income before taxes, 2004
- Figure 5: Graph: Average expenditures of all CUs for food and beverages at home, 2004
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- Figure 6: Average expenditures of higher income CUs for food and beverages at home, by income before taxes, 2004
- Competition from other channels
- New specialty foods launches
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- Figure 7: New specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2000-05
- Figure 8: Graph: Share of top 5 new specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2005
The Specialty Food Consumer
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- Summary
- Who buys specialty foods?
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- Figure 9: The specialty food consumer, by demographic characteristic, June 2006
What Specialty Food Consumers Buy, and Why
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- Summary
- Types of specialty food purchased by specialty food shoppers
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- Figure 10: Types of specialty foods purchased, June 2006
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- Figure 11: Types of specialty foods purchased, by age, June 2006
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- Figure 12: Types of specialty foods purchased, by income, June 2006
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- Figure 13: Types of specialty foods purchased, by presence of children in household, June 2006
- Cohort analysis
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- Figure 14: Types of specialty foods purchased, by cohort, June 2006
- Specialty and non-specialty foods
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- Figure 15: Purchases of both specialty and mainstream products, June 2006
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- Figure 16: Purchases of both specialty and mainstream products, by age, June 2006
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- Figure 17: Purchases of both specialty and mainstream products, by income, June 2006
- Cohort analysis
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- Figure 18: Purchases of both specialty and mainstream products, by cohort, June 2006
- Reasons for purchasing specialty foods
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- Figure 19: Reason for purchasing specialty food, June 2006
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- Figure 20: Reason for purchasing specialty food, by income, June 2006
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- Figure 21: Reasons for purchasing specialty food in the past 6 months, June 2006
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- Figure 22: Reasons for purchasing specialty food in the past 6 months, by income, June 2006
- Cohort analysis
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- Figure 23: Reason for purchasing specialty food, by cohort, June 2006
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- Figure 24: Reasons for purchasing specialty food in the past 6 months, by cohort, June 2006
- In their own words
Ethnic, Natural, and Organic Food Purchases
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- Summary
- Ethnic foods
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- Figure 25: Purchases of ethnic foods, June 2006
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- Figure 26: Purchases of ethnic foods, by age, June 2006
- Figure 27: Purchases of ethnic foods, by income, June 2006
- Cohort analysis
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- Figure 28: Purchases of ethnic foods, by income, June 2006
- Natural, Organic, Kosher, Halal
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- Figure 29: Purchases of natural, organic, kosher, and halal foods, June 2006
- Cohort analysis
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- Figure 30: Purchases of natural, organic, kosher, and halal foods, by cohort, June 2006
- Focus on kosher and halal
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- Figure 31: Reason for purchasing kosher and/or halal food, June 2006
- Cohort analysis
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- Figure 32: Reason for purchasing kosher and/or halal food, by cohort, June 2006
Specialty Food Purchasers’ Shopping Habits
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- Summary
- Grocery shopping
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- Figure 33: Grocery shopping, all respondents and specialty food purchasing respondents, June 2006
- Focus on specialty food shoppers’ grocery shopping behavior
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- Figure 34: Grocery shopping habits of specialty food shoppers, June 2006
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- Figure 35: Grocery shopping habits of specialty food shoppers, by age, June 2006
- Figure 36: Grocery shopping habits of specialty food shoppers, by income, June 2006
- Cohort analysis
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- Figure 37: Grocery shopping habits of specialty food shoppers, by cohort, June 2006
- Spending on food by specialty food shoppers
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- Figure 38: Mean weekly spending on food by specialty food shoppers, June 2006
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- Figure 39: Mean percentage of weekly spending on food for specialty food, by specialty food shoppers, June 2006
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- Figure 40: Mean percentage in excess of everyday food prices paid for specialty food, by specialty food shoppers, June 2006
- Shopping for health
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- Figure 41: Shopping for health, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 42: Shopping for health, all respondents and cohorts, June 2006
- Internet shopping
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- Figure 43: Internet shopping, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 44: Internet shopping, all respondents and cohorts, June 2006
- Shopping for specialty food
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- Figure 45: Shopping for specialty food: influences and recommendations, June 2006
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- Figure 46: Shopping for specialty food: influences and recommendations, by income, June 2006
- Issues that prevent purchase of specific specialty foods
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- Figure 47: Reason for not purchasing specialty food, June 2006
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- Figure 48: Reason for not purchasing specialty food, by age, June 2006
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- Figure 49: Reason for not purchasing specialty food, by income, June 2006
- Cohort analysis
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- Figure 50: Reason for not purchasing specialty food, by cohort, June 2006
- In their own words
- Summary
- Specialty food through a variety of retail channels
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- Figure 51: Channels through which specialty food is purchased by specialty food shoppers, June 2006
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- Figure 52: Channels through which specialty food is purchased by specialty food shoppers, by age, June 2006
- Figure 53: Channels through which specialty food is purchased by specialty food shoppers, by income, June 2006
- Cohort analysis
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- Figure 54: Channels through which specialty food is purchased by specialty food shoppers, by cohort, June 2006
- Attitudes and opinions about shopping for specialty foods
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- Figure 55: Attitudes and opinions about shopping for specialty food, June 2006
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- Figure 56: Attitudes and opinions about shopping for specialty food, by income, June 2006
- Cohort analysis
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- Figure 57: Attitudes and opinions about shopping for specialty food, by cohort, June 2006
- Wal-Mart and Target
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- Figure 58: Specialty food in Wal-Mart and Target, June 2006
Meals Away From Home
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- Summary
- Dining out habits
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- Figure 59: Occasions for eating out, all respondents and those purchasing specialty foods, June 2006
- Reasons for choosing specific restaurants
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- Figure 60: Occasions for eating out, all respondents and those purchasing specialty foods, June 2006
- Spending on food outside the home by specialty food purchasers
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- Figure 61: Mean percentage of food spending for food outside the home, by specialty food shoppers, June 2006
At Home Eating, Cooking, and Entertaining
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- Summary
- Meals served at home
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- Figure 62: Types of meals served at home, all respondents and respondents who purchase specialty foods, June 2006
- Cohort analysis
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- Figure 63: Types of meals served at home, all respondents and cohorts, June 2006
- Cooking
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- Figure 64: Cooking habits, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 65: Cooking habits, all respondents and cohorts, June 2006
- Focus on specialty food shoppers’ cooking behavior
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- Figure 66: Frequency of cooking from scratch, without and with specialty foods, June 2006
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- Figure 67: Frequency of cooking from scratch, without and with specialty foods, by age, June 2006
- Figure 68: Frequency of cooking from scratch, without and with specialty foods, by income, June 2006
- Cohort analysis
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- Figure 69: Frequency of cooking from scratch, without and with specialty foods, by cohort, June 2006
- Experimentation or family recipes?
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- Figure 70: Attitudes and opinions about cooking, June 2006
- Cohort analysis
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- Figure 71: Attitudes and opinions about cooking, by cohort, June 2006
- In their own words
- Entertaining
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- Figure 72: Entertaining habits, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 73: Entertaining habits, all respondents and cohorts, June 2006
- Purchase of kitchen/cooking equipment
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- Figure 74: Purchase of kitchen/cooking equipment, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 75: Purchase of kitchen/cooking equipment, all respondents and cohorts, June 2006
Specialty Food Shoppers and Travel
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- Summary
- Business and pleasure travel
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- Figure 76: Travel habits, all respondents and specialty food purchasing respondents, June 2006
- Cohort analysis
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- Figure 77: Travel habits, all respondents and cohorts, June 2006
Recreational Habits of Specialty Food Shoppers
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- Summary
- Media participation
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- Figure 78: Media participation of all respondents and respondents who purchase specialty food, June 2006
- Cohort analysis
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- Figure 79: Media participation of all respondents and cohorts, June 2006
- Cultural activities
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- Figure 80: Cultural activities of all respondents and respondents who purchase specialty food, June 2006
- Cohort analysis
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- Figure 81: Cultural activities of all respondents and cohorts, June 2006
- Other activities
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- Figure 82: Other activities of all respondents and respondents who purchase specialty food, June 2006
- Cohort analysis
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- Figure 83: Other activities of all respondents and cohorts, June 2006
- Political and financial activities
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- Figure 84: Political and financial activities of all respondents and respondents who purchase specialty food, June 2006
- Cohort analysis
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- Figure 85: Political and financial activities of all respondents and cohorts, June 2006
Future Trends
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- Food will always be trendy
- The changing racial and ethnic composition of the U.S.
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- Figure 86: U.S. population by race and Hispanic origin, 2000-10
- More educated, better-traveled consumers
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