Attitudes to Savings - Ireland - May 2007
Attitudes to Savings - Ireland - May 2007

For those consumers seeking to invest for their future, the booming property market has been the major beneficiary. Many consumers have released equity on their own home in order to invest in properties at home or abroad. As property prices have grown well beyond the rate of inflation this return on investment far outstrips any return from traditional savings accounts. Short terms savings towards a specific purchase have also been ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Insights and Opportunities

Market

Market

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Strengths and Weaknesses in the Market
Market Background
Internal Market Environment
Broader Market Environment
Market Value and Forecast
Competitive Context

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Financial Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

Summary of Key Findings
Consumer: Ownership of Savings Accounts
Consumer: Attitudes Towards Saving and Finance
Consumer: Invest Rather Than Save
Consumer: Regional Differences
Consumer: What are People Saving For?
Consumer: Types of Saver?
Industry Views
The Future